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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

This is Aston Martin's sexy 580-hp Vanquish S Volante convertible

You might remember that we drove the Aston Martin Vanquish S earlier this month. That was the fixed top twin to this car, the S Volante, which we're getting our first look at. Since they're mechanically identical save the top mechanism, we can give you a sense of what the S Volante will be like. In a word, it'll be awesome. Remember, the Vanquish S twins are lovable dinosaurs in the powertrain department. Both feature a naturally-aspirated, 5.9-liter V12 – that means no turbochargers. It might make a healthy 580 horsepower at 7,000 RPM and an equally healthy 465 lb-ft of torque at 5,500 RPM, but it's an endangered species. It is, however, a sonorous beast with incredible throttle response (no lag!) – and it's backed up with the smooth, well-regarded ZF 8-speed transmission, just like the coupe. The similarities are fun, but the vive la difference. Especially in profile, with the top down, the Vanquish S Volante is beautiful. The small cowl humps are a racey, tasteful touch. There's almost assuredly some sort of weight penalty associated with choosing the Volante version, and there's definitely a cost penalty. The Vanquish S Volante will start at $315,775, or an $18,000 premium over the fixed-top version. From there, you can spend a lot more with various personalization options. Update: An Aston Martin representative told us there isn't an official Vanquish S Volante weight figure to release at this time. For reference, the old non-S Vanquish Volante was 232 lbs heavier than the coupe. The Vanquish S coupe weighs 3,834 lbs, so it's a save assumption that the Volante version will be slightly north of 4,000 lbs. We'll update you when an official weight figure is released. Both versions will hit US dealers in April. Related Video: Featured Gallery 2018 Aston Martin Vanquish S Volante Aston Martin Convertible Luxury Performance aston martin vanquish aston martin vanquish s

AMG-powered Aston Martins still years away

After flirting for several years, Mercedes-Benz and Aston Martin have finally tied the knot. Just don't expect to see any offspring to result from the union for at least three or four years.
This according to Auto Express, which spoke with Daimler chief Dr. Dieter Zetsche at the Frankfurt Motor Show last week. AE reports that a new range of AMG-developed turbocharged V8s, transmissions and electrical components will make their way into the successors to the current V8 Vantage and DB9, but that these models are still a few years off.
Purists might balk at the thought of a Mercedes-powered Aston holding true to the brand's heritage. But while David Brown (for whom the DB range is named) may have steered clear of shoehorning in Detroit muscle into his cars, the entirety of the company's current range is powered by engines borrowing technology from Ford, and that arrangement seems to have worked well for Aston until now. And if you're still skeptical, look no further than Pagani and its AMG-sourced engines and you should have all the proof you need that the new relationship between Daimler and Aston could be a success.