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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

What does Aston Martin have planned for the name Aeroblade?

Aston Martin is working on something called Aeroblade, and the company recently filed a trademark application for the name. According to AutoGuide, the paperwork suggests the name could be used for a component, not for a model designation. The word indicates some kind of aerodynamic element, potentially in the form of an adaptive wing like those seen on the McLaren 650S, Bugatti Veyron, and so many Porsches over the years. Deployable spoilers allow a sports car to keep the airflow clean and undisturbed in some conditions and generate extra downforce under others. The use of the Aeroblade name for a component makes more sense than an actual model name. Aston typically starts its nameplates either with the letter V (as in Vanquish or the Vulcan pictured above) or DB (as in the current DB9 or forthcoming DB11). It has been known to make exceptions – like in the case of the Rapide four-door coupe or Cygnet city car – so we could be in for a surprise. The British manufacturer of luxury vehicles is working on a new generation of models to replace its current lineup. That includes a new platform to replace the aging VH architecture and a new engine under development with Mercedes-AMG. It's also working on bringing its first crossover to production, as previewed by the DBX concept at the Geneva Motor Show. Related Video:

Aston Martin DB11 already has over 1,400 pre-orders

It's barely been a month since Aston Martin revealed the new DB11 at the Geneva Motor Show. The company hasn't even announced all the details yet, but it reportedly has already topped 1,400 pre-orders for the new model. "I think we're at more than 1,400 orders now," Aston chief Andy Palmer told the Motor Report, "which is great for a car that we've not really released the whole details about, and isn't available to be purchased until September." That's impressive considering that the company only sells around 4,000 vehicles each year. View 42 Photos Aston plans to ramp up production to 7,000 units annually, and the arrival of the new DB11 represents a major step forward for the niche automaker. It replaces the DB9 that's been on the market since 2004 and has – alongside the Vantage that's nearly as old – served as the basis for most of the vehicles the company has made over the past decade. However, the DB9 is built on a new platform and uses a new engine and transmission (among other components) supplied by Mercedes-AMG. Its 5.2-liter twin-turbo V12 drives 600 horsepower and 516 pound-feet of torque to the rear wheels through an eight-speed automatic. Aston's latest is slated to reach US dealers in the fall, with a price tag starting at $211,995. That represents only a small increase over the base price for the DB9 GT, which starts at just under $200,000. Rival Bentley's Continental GT tops out in Speed spec just a bit higher at $227,600. Related Video: