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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

James Bond's Goldfinger Aston Martin still missing after 17 years

James Bond is inextricably linked with British motoring, especially Aston Martin, but the spy with a license to kill is missing one of his most famous cars. The original DB5 packed with gadgets for the movie Goldfinger has been lost for the last 17 years with no leads as to its whereabouts. This year is the 50th anniversary of the original release of Goldfinger – the third film that came out in the James Bond series. The movie was a smashing success in its day and forged the connection between the super spy and Aston Martin. After all, the car was every little boy's dream with machine guns in the front fenders, tire cutters in the wheels, an ejector seat and other amazing gadgets. After it's life on the big screen, the original gadget car eventually ended up in Boca Raton, FL, at least until 1997. That's when a real-life Auric Goldfinger heisted the DB5, and it hasn't been seen since. A recent report from WPTV from West Palm Beach, FL, talked to people from the area familiar with the caper and its status today. Assuming the car is still intact, Bond's Aston Martin would likely be worth several million dollars on the open market these days. For example, a DB5 that appeared in Goldfinger and Thunderball sold in 2010 at auction for $4.6 million. Check out the video for the full story on this long lost movie star.

Aston Martin find unique way to recycle scraps of leather

Ever wonder what happens to the scraps of leather left over after skilled craftsmen are done upholstering the interior of a luxury automobile? There's a lot of hide left over, as we've seen first-hand from visiting the upholstery workshops at various factories, but much of the waste is made up of tiny cutoffs. Some of those pieces might be used for repair kits, some scraps for smaller pieces of merchandise, while others might be sold to nearby craftsmen. Aston Martin found a different use for some of its leftovers. The British automaker put down a canvas in the VIP atrium at its headquarters in Gaydon, UK, and equipped a team of artisans with a whole pile of leather samples. What they did with it is perhaps the most compelling example of recycling we've seen to date. The end result, as you can see from this latest video, is an artistic representation of the Vanquish, made entirely out of leather – as if the interior of the luxurious sports car isn't already clad in enough of the stuff. Of course, it doesn't have the Vanquish's 6.0-liter V12 and its 568 horsepower, so unlike most Astons, it won't be going anywhere in a hurry. Perhaps it could be hung in the upholstery workshop for future workers to admire. Related Video: