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California Aston Martin dealer adds pastel colors to model range

In certain areas of Southern California, daily sightings of late-model Aston Martins and Lamborghinis are nothing out of the ordinary. So, what do you do if you desperately want everyone to notice your sweet ride? The answer, one prominent Aston Martin dealer believes, is pastel paint. Aston Martin of Newport Beach is located in the heart of one of California's most car-rich (and actually rich) areas. The cool car-per-capita ratio is high enough to have spawned the original Cars & Coffee in the area's Crystal Cove shopping center in 2006, so you can imagine what an Aston owner must do to stand out. As such, the dealer has painted five models in five different hues of bright color, each a unique one of one example. For the paupers, there's the Vantage Coupe finished in a metallic light purple called Ultra Violet for $195,680. Next comes a Vantage droptop in an even lighter purple called Cardamum [sic] Violet for $203,880. Seemingly created specifically for a social media influencer or D-list celebrity is the $239,836 DBX crossover in an Easter egg pink called Vibrant Coral. For our money-no-object choice, it has to be the DB11 V8 Coupe in Butterfly Teal ($271,059). Topping the range is a baby blue DB11 Volante in Clear Water ($290,192). Each comes in an Obsidian and Ivory leather interior, with custom-painted trim to match the exterior. Of course, these come with a price, and the cost of these inlays ranges from $3,649 for the DB11 Coupe's to $8,300 for the DBX's. Most of them are between $5,000 and $6,000, which is a ridiculous amount for a handful of interior trim. On the other hand, the exterior paint is a $10,600 on all models except for the DBX, where it stickers at $12,000, which isn't bad for a high-end custom paint job. Each of the colors was inspired by the California coast, according to Aston Martin Newport Beach general manager Jeff West. "The pair of teal and blue DB11s are inspired by the clear Southern California skies and cool pacific waters of Crystal Cove; the purple and violet shades on the Vantages reflect the hillside wildflower blooms, and the vibrant coral DBX draws from the warm tones present in the cliffs above the ocean during our one-of-a-kind sunsets." While the colors may seem extreme, they do have a more subdued and tasteful quality than some of the custom purple or lime green wraps "designed" by social media influencers cruising around in L.A.

Tesla Model S squares off against Aston Martin Rapide S

Can the Tesla Model S electric motor's 443 pound-feet of torque from zero rpm and equivalent of 416 horsepower trump the Aston Martin Rapide S V12's 457 lb-ft from 5500 rpm and 550 hp? Autocar attempts to answer that question by drag racing them - which only leads us to ask more questions. Which is the fastest around a race track? Is the Tesla's relatively low top speed of 130 miles per hour (the Rapide S can reach 190 mph) forgivable in light of its astounding torque? Does that even matter?
We hope Autocar's Steve Sutcliffe will pit the Tesla and the Aston Martin against each other again in the near future to answer those questions, and pick once and for all which one is the preferred luxury sedan. But until then he entertains us in the video below by raving about the Model S's attributes, pitching it into medium-speed sweepers and getting it a bit sideways with nothing but road and tire noise permeating the cabin - something people in the UK can experience for themselves once right-hand-drive cars go on sale there this spring.

Aston Martin makes the DB11 and its configurator more powerful

Aston Martin sold 4,150 cars last year, but the luxury automaker said its configurator served up more than two million specification sessions. Going with the overwhelming numbers, for 2022 Aston Martin has focused on "the customer journey" for imminent and aspirational buyers by rolling out a new and highly featured configurator. At last, the firm greets potential customers and the merely curious with the kind of luxury one expects of the brand. This is especially important for a company working through its Project Horizon turnaround, and also because, as the official Safety Car and Medical Car sponsor of Formula 1, traffic to Aston Martin's web site spikes every time its Vantage and DBX are called out on track during races.   The configurator's been built using Epic Game's Unreal engine, a digital creation tool building portals for everything from real estate to fashion, supplemented by Nvidia GTX graphics. In the present Phase One, visitors can place their chosen model in studio or outdoor environments, with daytime or nighttime lighting, and get high-res, zoomed-in beauty shots of their their vehicle details. Yet while Aston Martin poured new features into the configurator, it has reorganized and simplified the site's use. For instance, individual elements such as exterior paint are broken into six color groupings like Blacks & Greys and Bronzes & Oranges, providing users a glimpse at the range of hues on offer without overwhelming them into analysis paralysis. The surfeit of choice carries on inside, naturally — there are eleven carpet colors on offer and 12 shades of headliner. The simplifying rationalization carries on in the cabin, too, with three themes available to establish a quick baseline for personalization. The starter theme is called Create, showcasing ornate stitching on the seat bolsters, perforated, patterned seatbacks, door cards, and arm rest. Next up is Accelerate, which "will appeal to customers who wish for a more focused interior." This one puts Alcantara all over, notably on the entire seat faces and bolsters, with leather trimming the seat sides and headrests. Create and Accelerate can be had in ten colors in monotone and duotone arrangements. Inspire, the topmost theme and "the epitome of luxury," can be had in 38 colors and in monotone, duotone, and light duotone.