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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

Zagato reveals custom Aston Martin Virage Shooting Brake

Of all the pan-European collaborations, the decades-old partnership between Aston Martin and Zagato is among our favorites. It's a tie-in that dates back to the DB4 GT from 1960 and has materialized in numerous forms over the years since. What you see here is the latest. Unveiled today at the Chantilly Art & Elegance show in France, the Aston Martin Virage Shooting Brake Zagato follows in the same style as the DBS Coupe Zagato Centennial and the DB9 Spider Zagato Centennial one-offs revealed last year as part of Aston's 100th anniversary celebrations. It adopts a similar rectangular style to the previous two examples, but reinterpreted in a classic, low-slung, three-door wagon form to celebrate Zagato's 95th birthday. Completing the trilogy, this coachbuilt custom is based on the Virage model that itself was based on the DB9 and slotted in below the DBS until being discontinued two years ago. The atelier didn't reveal much in the way of technical details, but its underpinnings suggest it's powered by Aston's long-serving 6.0-liter V12 with 490 horsepower. Whereas the previous models were commissioned by American and Japanese collectors, the Shooting Brake was built for a European customer. This shooting brake follows in a long line of Zagato-bodied Astons including the aforementioned DB4 GT, the 1986 V8 Vantage Zagato and V8 Volante Zagato, the 2002 DB7 Zagato, the one-off 2004 Vanquish Roadster and the 2011 V12 Zagato. Scope out the latest in the quartet of images in the gallery above and the press release below. ZAGATO ATELIER ANNOUNCES THE WORLD DEBUT OF THE ASTON MARTIN VIRAGE SHOOTING BRAKE ZAGATO AT THE CHANTILLY ARTS & ELEGANCE CONCOURS D'ELEGANCE Chantilly, France (7 September, 2014) – For Zagato, 2014 is a very important year. It commemorates 95 years of continuous activity, innovative design and three generations of Zagato family leadership. Following the world debut of the Lamborghini 5-95 Zagato at the Concorso d'Eleganza Villa d'Este, Zagato Atelier continues celebrating its 95th anniversary with the grand debut of the Aston Martin Virage Shooting Brake Zagato at the Chantilly Art & Elegance. This mark's Zagato's second world premiere in 2014. This one-of-a-kind car was commissioned by a European client who desired an atelier-level, collectible modern car.

Pre-Race notes from the 2015 Nurburgring 24-Hours

Autoblog has come to the German countryside to watch the Nurburgring 24-Hour race, and just one day in, we have to say it's outstanding. Le Mans has been the highlight of our summer racing schedule for the past few years, the 'Ring 24-Hour event being the appetizer we always skipped. Earlier this year, however, while visiting Miami to check out the Cigarette Racing 50 Marauder GT S, we met Scott Preacher. He oversees digital marketing for both Cigarette and AMG during the week, then comes to Germany to compete in the VLN race series on the weekends, driving an Aston Martin Vantage GT4 for Team Mathol. If Le Mans is the Oscars of endurance racing, the Nurburgring 24-Hour race is the Screen Actors Guild award – the one voted on by the actors, for the actors. In this case it's the race by the teams and fans, for the teams and fans, even though the increasing manufacturer presence has altered the team equation. We were told that it wasn't so long ago that true privateers could win the overall, but that's not really the case anymore. Front-running teams have heavy factory involvement – Audi Sport Team Phoenix, for instance, which finished in first and third last year, has its own 'Ring race center and is running the 2016 R8; Aston Martin is represented by Aston Martin Racing and Aston Martin Test Center, and Bentley has a Bentley Motors team and uses HPT to run another team. The fan component hasn't changed, though, and you can't talk about the race for more than 60 seconds before someone brings up the battalions of spectators. Every driver we spoke to cited them as the most incredible part of this race after the track itself. It feels to us like a giant German Sebring, with thousands of people camped out in the ginormous, forested infield, many of whom have been here since Monday erecting their ornate camping compounds. There will be parties everywhere Saturday night, and so much bratwurst on the grill that the drivers can smell it when as they're blasting full speed through Wehrseifen. Even when we drove a Mercedes S63 AMG Coupe on a lap before the race, the fans waved like it was a competition. Scott Preacher's Australian co-driver Robert Thompson said, "You come around a corner and it's like you're driving full speed through the middle of a carnival." The race field itself could also be called a carnival, with an officially invited field of more than 170 cars. Even on a track that's 24.4-km long, that's like racing on the 405 at midday.