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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Giving this '67 Aston DB6 the James Bond treatment only required drilling one hole

Paul is a Brit living in Southern California and still connected to his native land by, among other things, being a collector of all things James Bond. That led to him buying a 1967 Aston Martin DB6, having lusted after a DB-series car since he was nine, and fitting it with every "accoutrement" from James Bond's 1964 DB5 in Goldfinger and Thunderball. Getting features like the slicer wheel caps, console-activated oil slicks, blast shield and radar screen fitted required Paul to find his own Q-Branch director, this one named Brian Uiga, a gent who had done the same with his BMW 7 Series. As for what it took, Paul said, "We got together and planned the project and set a budget, and... the plan didn't work and the budget was toast." Still, they got it done - including the ejector seat - and it only required drilling one hole. You can see the result in the video below.

The Aston Martin Vantage Red Bull Racing Edition doesn't have an F1 engine but still looks sweet

The Aston Martin Vantage could rival the Jeep Wrangler when it comes to the number of variants and special editions it has spawned. The latest version of Aston's smaller sports car is the Red Bull Racing Edition, inspired by Aston Martin's partnership with the Formula 1 team of the same name. The appearance package is fitted by Aston Martin's Q division and is available on both the V8 Vantage and V12 Vantage S models starting this spring, just after the 2017 F1 season gets underway. Aside from the cylinder count, a customer's only option is deciding which one of three colors (gloss or matte Mariana Blue or gloss Tungsten Silver) with either red or yellow lipstick, brake calipers, and side strake accents. In addition, the unpainted portions of the grille, splitter, diffuser, and side strakes are all bare carbon fiber. Inside, the black seats come with contrasting red stitching and the Red Bull Racing logo embroidered on the headrests. The door sill and inspection plaques can be signed by either Red Bull Racing driver Daniel Ricciardo or Max Verstappen. Tough choice. While there are no mechanical upgrades like a hybrid turbocharged V6 or a movable rear wing to really tie the car in with its F1 counterpart, it is one of the better special editions available. The car will be powered by either a 430-horsepower 4.7-liter V8 or a 565-horsepower 5.9-liter V12. Aston hasn't announced pricing or US availability, but based on the popularity of Formula 1 in the States, don't expect to see too many of these on the road. Related Video: Featured Gallery Aston Martin V8 and V12 Vantage S Red Bull Racing View 21 Photos News Source: Aston Martin Design/Style Marketing/Advertising Aston Martin Coupe Racing Vehicles Performance Red Bull Racing aston martin v8 vantage aston martin v12 vantage aston martin vantage aston martin v12 vantage s