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Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

Sunday Drive: Still thankful for supercars

The Thanksgiving holiday meant that last week was pretty short on stories, but apparently our readers are still thankful for supercars. The biggest news of the week was the new Aston Martin Vantage, which is clothed in a new look that Autoblog readers are still very much unsure of. It's a radical departure from past Aston Martin models, and while everyone seems to agree that the profile is lovely, the squinty headlamps are a particular source of contention. Its 503 horsepower and 512 pound-feet of torque cannot be argued with ... oh, and a V12 may be coming soon. Moving along is a nearly new 2006 Ford GT for sale that's expected to fetch around $300,000 at auction. It's so unused that it still has plastic wrap covering the leather interior. The Ango-American theme continues with the McLaren 720S, though not in road-going form. Still, renderings of the upcoming 720S GT3 racer round out this supercar-rich recap. As always, stay tuned to Autoblog for all the latest automotive news that's fit to print. All-new Aston Martin Vantage turns up the volume This 10.8-mile Ford GT could be yours McLaren 720S GT3 race car shown off in renderings Aston Martin Ford McLaren Coupe Luxury Racing Vehicles Performance Supercars aston martin vantage recap sunday drive

Look for Jaguar C-X75 in your new James Bond Scalextric set

Scalextric, the slot-car racing set, has produced sets themed around James Bond films for years. You can get the Range Rover from Skyfall, the Alfa Romeo from Quantum of Solace, the DBS from Casino Royale, and almost all of the sets include the Aston Martin DB5; there was a limited-edition three-car series of DB5s around the movie Goldeneye, back in 1995. They'll be doing it again for the coming Spectre film, Pocket-lint.com saying that the set will come later this year and looks like it will include the Jaguar C-X75. That treat, as well as the DB10, haven't been completed for the toy set yet because they haven't been finalized for the film. A new DB5 run will be available for the garage, limited to 4,500 units and featuring a manually raised rear shield and an automatic ejector seat triggered if the car bumps a bollard along the track during feisty driving. The expected price is 100 pounds ($152 US), which includes track, and it should be out sometime before the movie arrives in theaters in November. Featured Gallery James Bond 'Spectre' Scalextric set News Source: Pocket-lintImage Credit: Pocket-lint Celebrities Toys/Games TV/Movies Aston Martin Jaguar spectre jaguar c-x75 aston martin db10 scalextric