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Aston Martin updates Vanquish, Rapide S for 2015 [w/videos]

For such a small company, Aston Martin certainly keeps busy. Having already previewed its new V12 Vantage S Roadster ahead of its Pebble Beach unveiling, the British marque recently confirmed the arrival of a new Lagonda super sedan. But now it's turning its attention to its two flagship production models with a series of upgrades. The enhancements to the 2015 Vanquish (both coupe and Volante convertible) and Rapide S sedan center around the inclusion of the new Touchtronic III eight-speed automatic gearbox that brings with it enhanced performance, efficiency and comfort. Along with reprogrammed Bosch electronics, the new transmission and updates net a 3-horsepower boost in Vanquish (bringing output up to 568 hp) and 2-hp boost in Rapide S to 552. Torque rises to 465 pound-feet in both, along with revised stability control and steering systems. Upgraded dampers on the Vanquish are 15-percent stiffer up front and 35-percent firmer in the rear, while the Rapide S gets larger front brakes. The result of this suite of minor updates results in a rather substantial performance boost. According to Aston, the upfittings cut a good half-second off the 0-60 sprint for both models: the Vanquish drops from 4.1 seconds to 3.6, and the Rapide S from 4.7 seconds to 4.2. Additional visual enhancements to differentiate the new models are limited to new wheels, paint options and interior trim, the details of which you can scope out in the press release and pair of videos below. DYNAMIC ENHANCEMENTS FOR ASTON MARTIN VANQUISH AND RAPIDE S - Acceleration, top speed, emissions and economy improve significantly - Debut of state-of-the-art eight-speed Touchtronic III automatic gearbox - New engine management system, enhanced trim and specification options 6 August 2014 - Aston Martin is today revealing details of a raft of important enhancements to two of the brand's most popular and successful sports cars: the Vanquish ultimate GT and Rapide S four-door, four-seat, sports car. With the arrival of 15 Model Year (15MY) cars in markets around the world over the next few months, the luxury British brand is offering not only considerably enhanced performance and much-improved fuel economy and emissions, but also an even more honed, precise and responsive driving experience.

Aston Martin says Alabama is 'obvious choice' for US plant

Aston Martin is gearing up to be the next foreign automaker to build an assembly plant in the United States – and it looks like it'll be in Alabama. Speaking with Automotive News Europe, company CEO Andy Palmer said that he and his team will make a decision on the prospect of building its second factory, and that the Yellowhammer State was the "obvious choice" for its location. The possibility first came up on our radar last month, after Aston reportedly held discussions with representatives of state governments in the South. The plant would be earmarked to handle production of the DBX. Slated to be the company's first crossover, it was previewed in concept form at the Geneva show in March. "Our principal customers will be in the United States and China," Palmer said to ANE. However, the US would apparently be preferable to building a plant in China, from which it would be more difficult to export vehicles to other markets and where Aston would need to form a joint venture with a local manufacturer. The prospect of building its plant in the same state where Mercedes builds its SUVs would offer certain advantages as well: Aston has inked a deal with the German automaker to supply some systems and components. The British automaker has also long-been rumored to be considering building a crossover based on the same platform as the GL-Class (soon to be redubbed GLS), although that may or may not take the form of the DBX. Aston Martin is working toward ramping up production from the 4,000 units it sold last year to as many as 15,000. "If we went to three shifts" at the current plant in Gaydon, said Palmer, "we would be at 15,000 a year, so theoretically we could do it but you'd have no room for stoppage for maintenance. Related Video:

Aston Martin underscores its independence with the DB11

Aston Martin's future looked murky under private ownership after it was cast off by Ford in 2007. The British icon had an aging lineup and seemingly little chance to weather the looming economic storm and transform into a modern automaker. Nearly a decade later, Aston has defied doubters and reaffirmed its independence, which was embodied by the 600-horsepower DB11 revealed this week at the Geneva Motor Show. This high-powered sports car is a microcosm of Aston's strategy and capabilities. The 5.2-liter V12 was developed in-house and uses twin turbochargers to outgun the old naturally aspirated 6.0-liter 12-cylinder. The aluminum platform and sleek, contemporary design are all Aston. These are the pillars of its so-called second century plan. "This is not only the most important car that Aston Martin has launched in recent history, but also in its 103-year existence," CEO Andy Palmer said in a statement. "The DB11 rightfully places Aston Martin once again as a leading brand in the luxury automotive market." Aston also knows its limitations under private stewardship, which is why it tapped partner Daimler for the infotainment system. The German giant holds five percent of Aston, which is owned by a Kuwaiti consortium and an Italian equity group. Aston leadership chose the areas that defined the company's future and outsourced the non-essentials. That strategy allowed it to focus on making the DB11 true to the company's heritage. Sure, it faces challenges against stiff competition from high-end sports-car makers, but it's already gaining traction. "[It] will have to prove the company's new platform and powertrain technology while generating solid profits," IHS analyst Tim Urquhart wrote in a research note. "However, the omens for Aston are good, with over 1,000 advanced orders already." Even though Aston has ambitious plans to expand its product portfolio with a crossover and electrified vehicles, the DB11 remains the flagship. In 2007, many would have questioned if this car was even possible. Now the question is: What's next? News & Analysis News: Fiat Chrysler CEO Sergio Marchionne wants to partner with Apple to build its car, according to Bloomberg. Analysis: Sure he does. A lot of carmakers probably do. Sergio isn't shy about partnerships. This is the guy who turned an earnings call into a manifesto on industry consolidation and used a bizarre hugging analogy to illustrate his pursuit of General Motors. In this case, he's right.