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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

You can buy James Bond's Spectre Aston Martin DB10

If you watched Daniel Craig sliding around Rome in Spectre and wished you could drive the Aston Martin DB10 too, an upcoming Christie's auction will be your best chance to own one. The company will sell the first of these rare cars to the public on February 18 in London, but you'll probably need a martini – shaken, not stirred – after signing the check because the coupe will likely go for over 1 million pounds ($1.4 million at current rates). The proceeds will benefit Medecins Sans Frontieres. Aston Martin designed the DB10 specifically for Bond and built 10 of them for Spectre. Underneath the carbon-fiber body, the British automaker based them on the V8 Vantage, including its 4.7-liter V8 and six-speed manual gearbox. The movie's production modified most of the DB10s for filming, but it left two untouched, including this one. Daniel Craig also signed the car. The chance to share a vehicle with James Bond sounds incredibly tempting, but you might have a hard time taking the DB10 out for a drive because Aston Martin doesn't have homologation for the car or certification for it to be on public roads. However, you could still enjoy pretending to be a secret agent around a track or another piece of private tarmac. UNIQUE OPPORTUNITY TO OWN AN ASTON MARTIN DB10 PREDICTED TO RAISE OVER GBP1 MILLION FOR CHARITY The only DB10 to date to be made available for private ownership Opportunity to own a piece of automotive history To be auctioned on February 18th to raise money for Medecins Sans Frontieres 21 January, 2016, Gaydon: The Aston Martin DB10 – the first car created exclusively for James Bond by British luxury brand Aston Martin – is to go under the auctioneer's gavel at the London auction house of Christie's on 18th February with proceeds donated to Medecins Sans Frontieres. 'Spectre – The Auction' celebrates the release of the 24th Bond film on Digital HD, Blu-ray™ and DVD with 24 special auction lots going under the hammer for charity, led by the Aston Martin DB10. Celebrating the great British brand's half century with Bond, which started with the iconic DB5, the DB10 gives a glimpse of the future design direction for the next generation of Aston Martins. Production of the DB10 was strictly limited to ten examples of the bespoke sports car which was developed and hand-built by the designers, engineers and artisan craftspeople at Aston Martin's Gaydon headquarters in the UK for the latest Bond film, Spectre.

Aston Martin gets to work on DB9 successor

Introduced over a decade ago, the DB9 is by now the oldest model in the Aston Martin lineup. It predates the arrival of the V8 Vantage, outlasted the Virage and DBS that spun off from it, and outlived the One-77, V12 Zagato and Cygnet that have all come and gone over the length of its tenure. But soon the current DB9 will be retired. In its place, we're looking forward to an all-new model to spell the beginning of the end of Aston's long-serving VH architecture and restrict the ubiquity of the 6.0-liter V12. In their place, as we well know, the DB9's successor will be based on an all-new aluminum platform and be powered by a 4.0-liter twin-turbo V8 to be furnished by Mercedes-AMG. Though AML insists that the engine is being developed by both parties and built by AMG to Aston's exact specifications, Autocar reports that it will be the same unit being developed for Mercedes' own models, with modifications limited to ECU, exhaust and possibly turbo boost, but with no internal modifications. Even as-is, the engine is expected to produce almost as much power as the DB9's current V12 but a bit more torque – which, combined with the lower weight, ought to make Aston's new core GT quicker than the one it will replace. Rather than using the new eight-speed automatic introduced for the latest twelve-cylinder Vanquish and Rapide S, the current DB9 is expected to continue using the old six-speed slushbox until its replacement goes with Mercedes' new nine-speed unit. Expect a step forward in styling but with familiar Aston cues, potentially previewed by the Zagato one-off pictured above and the new Lagonda sedan, when it arrives in 2016. The big question is what Aston will call the next-gen DB9. It skipped the DB8 when naming the replacement for the DB7 – ostensibly to show how big a step it was, but probably also to avoid confusion over its cylinder count. We couldn't imagine Aston going backwards in its naming scheme, but whether it sticks with DB9, moves on to DB10 or jumps to DB11, one thing's for sure: it will definitely carry the initials of the company's former president David Brown. When reached for comment on the development of the DB9 successor and what that would mean for the future of the V8 Vantage, Aston Martin spokesman Matthew Clarke told Autoblog: "Part of our agreement with Mercedes is specifically for V8 engine development but never have we anywhere made any comment as to where such engines would or wouldn't be used."