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Aston Martin to cut 15 percent of workforce

Aston Martin has announced it will slash nearly 300 jobs, or about 15 percent of its total workforce, as part of a cost-cutting bid. The changes aren't going to come on the factory floor, though. Instead, according to the Unite trade union, the majority of firings will involve white collar employees – administrators, managers, and the like – at the company's headquarters in Gaydon, England, Bloomberg reports. In an emailed statement to the business outlet, Aston Martin said eligible employees will be offered early retirement options. While Aston said there'd only be 295 employees released, Unite put the number at no more than 314. "Collective consultation with employee representatives, including Unite, has begun and the company is working with them to minimize the risk of compulsory redundancies," the union told Bloomberg. Aston Martin added that this move will have no impact on the company's production figures, although it's unclear what it could mean for future vehicles, like the production DBX and upcoming DB11. Related Video:

Aston Martin plots more specific models for China, Middle East

Aston Martin is a thoroughly British automaker. Given its independence from any foreign automaker and its production that takes place entirely in the UK – particularly since Rapide assembly was moved back to Gaydon and the Toyota-based iQ was discontinued – you might argue that it's the most British automaker of them all. But like any other, it thrives on exports, and that only stands to increase with its latest announcement. With support from the British government, Aston Martin has revealed that it plans to develop new models specifically for export outside of the UK and continental Europe – especially for developing but wealthy markets in China and the Middle East. It wouldn't be the first time Aston would launch a new model targeted at a specific market, after all. When the company relaunched the Lagonda marque with the new Taraf luxury sedan late last year, it initially planned to make it available only in the Middle East. And by Middle East, we don't mean war-torn Yemen or Syria – we mean the oil-rich emirates of the Persian Gulf, like Bahrain, Qatar, Dubai and Abu Dhabi. Popular demand later prompted Aston to switch tracks, however, expanding availability to Europe and other markets. At this point, Aston isn't saying just what it has in mind for these lucrative markets, but the possibilities seem limited only by what local buyers would be interested in ponying up for. We could easily see the company offering a long-wheelbase Taraf limousine for China, a partial convertible sedan (like the Maybach Landaulet) for the Emirates or that long-rumored crossover that would be sure to attract buyers from both markets. ASTON MARTIN SET TO EXPAND MODEL RANGE FOR EXPORT MARKETS UK Government confirms support for new projects 29 March 2015, Gaydon: Aston Martin today confirmed it will widen its product offering for markets outside of Europe. Based on a conditional offer of an exceptional regional growth fund from the UK Government, Aston Martin will commence work this year on new models intended to broaden its customer reach in export markets such as China and the Middle East. The UK Government has committed support of up to the value of GBP6.9 million, conditional on investments in new products from Aston Martin. Commenting on this news, Aston Martin CEO, Dr Andy Palmer said: "Expanding our product range to enable a greater reach into export markets is an essential part of our Second Century business plan.

Kahn tackles Aston Martin with a Vengeance

Though Aston Martin has been known to produce some pretty stunning designs all on its own, it's also no stranger to the efforts of independent coachbuilders. It's had a longstanding relationship with Zagato that has given birth to some of the most stunning automotive collaborations ever to roam the open road, but now it's time for another designer to step up to the plate with the creation previewed here. It's called the Vengeance and it's the latest project from Kahn Design – a British firm perhaps better known for its (often wildly) customized Land Rovers, but with a history of enhancing Astons as well. Adopting a name that fits into traditional Aston nomenclature along nameplates like Vantage, Vanquish and Virage, the Vengeance is being built atop a DB9, but with highly modified coachwork. As you can see from the preview renderings in the slideshow above, the design calls for features a a bulging hood, slotted grille, wide rear fenders, polished steel roof and window frames, and staggered alloys – 20 inches up front, 21 in the back – inspired by roulette wheels with diamond-cut rims and body-colored centers. "The Vengeance underlines Kahn Design's expertise in design and coachbuilding," said Azfal Kahn in the statement below. "With a team of over 25 designers in house we're involved in all aspects of product design from automotive to timepieces, interiors, retail space, clothing and accessories." Only a limited quantity of individually numbered examples will be hand-made in the British Midlands, with pricing and availability yet to be announced but promising what Kahn says will "represent extremely good value for a limited edition coachbuilt car." Kahn Design launches coach built 2 door retro classic coupe named the 'Vengeance' Origins The practice of automotive coachbuilding stretches back to the early 1900s, when discerning customers would employ the services of expert craftsmen to create a custom vehicle body on a pre-manufactured chassis. Following in this tradition, renowned British designer Afzal Kahn has announced the launch of a new coachbuilt car codenamed the Vengeance. Built on a new Aston Martin DB9 chassis, the Vengeance is a wide body two door coupe, with a muscular, aggressive design evoking the silhouette of a sabretooth on the prowl. Design A supercar owner and connoisseur since his late teens, Kahn has always sought to push the boundaries of car design, developing a distinctive, aggressive design language.