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Aston Martin closing deal with Force India F1 team

Aston Martin is returning to the Formula One grid. Only instead of starting its own team – or even taking control of an existing one – the British automaker is reportedly on the verge of announcing a new partnership with the Force India team. According to Autosport, the deal would see the team switch names from its current national identity to Aston Martin Racing. Beyond naming rights, however, the partnership could see the two outfits partner on technical collaborations as well. The Johnnie Walker whisky brand – a longtime McLaren partner – is said to be joining as a sponsor of the newly rebranded team, which has previously featured branding from whisky brands Royal Challenge, Whyte & Mackay, and Dalmore. The current engine deal with Mercedes (which owns part of Aston Martin) is expected to stay in place. Force India isn't the only team Aston Martin is said to have evaluated. Previous reports had linked the manufacturer of luxury GT cars to Red Bull, while Williams was also said to have been under consideration for such a partnership. Ultimately, however, it appears to be cash-strapped (and strong-performing) Force India that has sealed the deal, expected to be announced in due course. If the notion of an automaker sponsoring (but not running) an F1 team strikes you as odd, it isn't without relevant precedent. Infiniti has long sponsored the Red Bull team that is powered by its corporate cousin Renault. That deal was brokered while the Japanese luxury brand was chaired by Andy Palmer, who now runs Aston Martin. Aside from considerable achievements in sports car racing, the British firm only participated in F1 for a few races in 1959 and 1960. The deal would put an end to the Force India name that has adorned the team since Indian businessman Vijay Mallya took it over late in 2007. Mallya, it should be noted, helms United Spirits Limited, which produces all those beverages mentioned previously that have sponsored Force India. The team was founded in 1991 as Jordan Grand Prix, under whose name it ran until 2005 when it switched ownership and name first to Midland and then to Spyker. Mallya sold nearly half of the team's stake to the Sahara India Pariwar conglomerate in 2011. Since taking over the team, Force India has gone from a back-marker in tenth place to a solid midfield contender routinely landing sixth in the championship standings and currently running fifth this season.

Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Dany Bahar plans Aston Martin shooting brake at Modena-based tuner

You can't keep a good man down, or so the saying goes. The jury may still be out on whether Dany Bahar was a good thing for the automotive industry – with some portraying him as an overambitious opportunist and others pitting him as a genuine car guy against the bean-counters – but he's not about to stay down for long. Bahar, for those unfamiliar, was a top executive at Red Bull, serving as right-hand man to Dietrich Mateschitz right around the time that the energy drink company was getting into Formula One and NASCAR. He was then poached by Ferrari to serve as its commercial chief and brand director before taking up the reins as CEO of Lotus. Things didn't go quite so well for him there after new owners fired him, accused him of misappropriating company funds and canceling just about every one of his ambitious (or perhaps overambitious) projects to take Lotus into the modern age. But now he's back on his feet. According to Car and Driver, Bahar's new project is a tuning house and coachbuilder called Ares. Similar to an outfit like Mansory (with which Bahar, incidentally, fostered close ties while at Lotus), Ares is out to make high-end vehicles like the Range Rover Sport, Rolls-Royce Wraith and Lamborghini Huracan that much more unique. But the biggest project Ares is planning to undertake is to turn the Aston Martin Rapide S and Bentley Continental GT into shooting brakes for wealthy customers. Ares wouldn't be the first outfit to do so, Bertone having made a wagon version of the Rapide and Touring having offered an extended-roof Continental. But to show he's not messing around, Bahar has assembled a top team at Ares. Wolf Zimmermann, who worked for Mercedes-AMG before becoming Bahar's R&D chief at Lotus, is handling the technical aspects. 24-year-old Romanian designer Mihai Panaitescu, who is said to have worked on those aborted Lotus projects, is handling the style aspect. And the whole outfit is being based in Modena, Italy – the city that is home to outfits like Pagani, Maserati and nearby Ferrari. Predictably enough, Ares will launch initially in China, Russia and the Middle East, but reportedly plans to make it to the US sometime early next year. Featured Gallery 2014 Aston Martin Rapide S: First Drive View 32 Photos News Source: Car and DriverImage Credit: Copyright 2014 Drew Phillips / AOL Aftermarket Aston Martin dany bahar aston martin rapide s