2011 Aston Martin V12 Vantage Less Than 3k Miles! Original Msrp Over $190k! on 2040-cars

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Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

Kahn and Evanta team up for hot-rod Defender, custom Barchetta

If you're familiar with the work of Afzal Kahn, it's probably for his tuned Range Rovers. And if you live in London, you may have seen his Bugatti Veyron with the F1 license plate. But the British tuner and self-styled "automotive fashion designer" is now embarking on a far more ambitious project. Kahn is teaming up with Ant Anstead of Evanta fame – responsible for rebodying Aston Martin DB7s to look like DB4 GTs and that full-scale DBR1/2 model kit – on a new outfit called Ant-Kahn. Far more than a tuning endeavor, Ant-Kahm is setting about creating truly unique (and uniquely British) automobiles. Their first project is called the Flying Huntsman, a long-nose Land Rover Defender that we imagine will emerge as something like a British take on the 1998 Jeepster concept crossed with something Icon might concoct. It'll pack a 6.2-liter GM LS3 V8 producing 550 horsepower, mated to a push-button six-speed automatic transmission, mounted close to the bulkhead with over 15 inches of extra bodywork and set to be unveiled within the coming months. Their second collaboration is set to yield the Evanta Barchetta previewed by rendering above. "Inspired by the design language of 1950s motorsport," the Barchetta pays homage to classic British and Italian roadsters. It's being built around a tubular frame with handcrafted composite Kevlar bodywork and powered by that same LS3 tuned to 450 hp but in a much lighter form than the Flying Hunstman. Only 20 examples will be made after its debut at the Goodwood Revival come September. An Aston Martin project codenamed WB12 is also in the works, painting a picture of an ambitious startup backed by two experienced operators whose projects we're looking forward to seeing come to fruition. Ant-Kahn – The birth of a groundbreaking collaboration between two leading figures in the UK automotive industry. Ant-Kahn is a collaborative partnership between Afzal Kahn - innovative automotive fashion designer and founder of the Kahn group of companies, and Ant Anstead, founder of expert vehicle manufacturer Evanta, and star of Channel 4's "For The Love of Cars". Working together under the Ant-Kahn banner, they will lead a resurgence in British specialist vehicle manufacture, with a number of projects already underway. Their focus is on luxury and quality, using modern prototyping and manufacturing technology, while maintaining the attention to details associated with traditional coach building.

Aston Martin reveals Vanquish Zagato Speedster, confirms Shooting Brake

Today is a big day for fans of Zagato-bodied Aston Martins. The company has revealed the production version of the Vanquish Zagato Volante (the gray car above), a soft-top version of the beautiful Vanquish Zagato Coupe. It has the same 580-horsepower V12 as every Vanquish Zagato has, as well as a customized interior covered in so many "Z"s you'd think it was actually an Aston Martin Zoro. It's in production now, but every example has already sold out. It isn't the only open air Zagato to be shown today, though. Aston announced it is expanding its line of limited production Vanquish Zagatos with a Speedster and an upcoming Shooting Brake. View 7 Photos The Speedster (the red car shown here) makes its full debut this week, and unsurprisingly it looks both gorgeous and very similar to the Zagato coupe, and especially the Zagato Volante convertible. The key difference is that this open-top Zagato has dual cowls finished in exposed carbon fiber that flow back from the seats. Zagato says these are reminiscent of the "double-bubble" roof the company is known for, but seeing as this is also a traditional speedster cue, it seems more like marketing serendipity. That doesn't make it less beautiful, of course. It's also the rarest example of the Vanquish Zagato, as only 28 examples will be built, while the Coupe, Volante, and Shooting Brake will each be made in batches of 99. Like the Volante, all Speedsters have been sold. There's yet one more Aston Martin Vanquish Zagato that hasn't entered production, and presumably hasn't sold out yet: the Shooting Brake. As one would expect from a car with the Shooting Brake moniker, it will be a sporty wagon. It will still be a two-seater, which means it should have an impressive amount of cargo space. That storage can be accessed via a powered hatch, and it can be filled with custom made luggage from Aston Martin. The long swooping roof also features the double-bubble design, and consists of plenty of glass to let in light. Though the car hasn't had a real-life reveal yet, Aston Martin has provided a rendering shown above to illustrate what it will look like. We're rather smitten with the look. We also expect to see the production car revealed next year when production begins. Related Video: Featured Gallery Aston Martin Vanquish Zagato Volante View 14 Photos Image Credit: Aston Martin Aston Martin Convertible Hatchback Wagon Luxury Supercars zagato aston martin vanquish aston martin vanquish zagato