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The Aston Martin DB11 leads this month's list of discounts

We've got something of a broken record to report this month. The 2020 Acura NSX and 2020 Aston Martin DB11 have swapped places atop the discounts leaderboard for a fourth month in a row. For the month of March 2011, it's the British entry again in the lead. The DB11 earns top billing with an average discount of $24,614 off its sticker price, meaning buyers are paying an average transaction price of $177,206. That still a large suitcase full of bills, but at least it means buyers get to stare at a drop-dead beautiful coupe in their driveways with as much as 630 horsepower underhood. And if you love Aston Martin's svelte sense of style but don't want to spend quite so much money, you could always choose the 2020 Vantage that's selling for around $143,000. That's nearly $13,600 off that car's sticker, which is enough to land in seventh spot overall. Up next, as we've come to expect, is the Acura NSX. The hybrid-powered supercar from Japan is selling for $137,663 on average this month, which represents a $22,340 discount and seems like an exceptional deal for a 573-horsepower technological marvel that can scoot from 0-60 in just 2.9 seconds. That also represents the largest percentage of savings off the sticker this month. In third place for the month is the Audi R8, making March the second straight month that this trio of supercars has led the list of discounts. Buyers are saving $18,331 off the R8's sticker, which equals an average transaction price of $175,508. That's awfully close to the selling price of the DB11, for those lucky enough to be deciding between the two. Related Video: Driving Iron Man's Favorite Supercar, The Acura NSX | Translogic 215

2018 Aston Martin DB11 V8 First Drive | Longing for 4 more cylinders

Undeterred by implications of penance or irony, the Germans have emerged as stewards of the high-end British automotive industry. At the end of the 20th century, venerable brands such as Rolls-Royce and Bentley were producing stately, outmoded and haphazardly assembled vehicles in quantities more befitting a Paraguayan shipyard than a car company. Since their acquisition by BMW and Volkswagen, respectively, those storied marques have seen investment and product diversification that have transformed their offerings, their sales figures and their bottom lines. You may long for the anachronistic glory of a Silver Spur, but the new Phantom VIII makes it look like the condemned manor home of your black-sheep relations who subsist on cat food and family castoffs. Aston Martin is the latest manufacturer to reap the benefits of Teutonic largesse. Though Aston remains independent, with its major investor being an Italian private equity firm, Daimler, the parent company of Mercedes-Benz, also owns about a 5 percent stake. While we witnessed the first tasty fruit of this union when the DB11 launched last year, it was mainly deep in the underpinnings, the Benzes having granted Aston the right to implement their electronic architecture. This resulted in surprisingly (for Aston) functional and legible dash, ventilation, safety and infotainment controls. Now, with the release of the DB11 V8, we are meeting the true Aston/Benz offspring. And we like this kid, though he may not win the title of favorite nephew. The heart of this baby is Mercedes-AMG's 4.0-liter, twin-turbocharged V8, which, in this application, produces 503 hp and 513 lb-ft of torque. This is fiesty enough to rocket this DB to 62 mph in 4.0 seconds, barely discernible from the 3.9 seconds in which it's dispatched by the 600-hp V12. Continuing with the markdowns, the V8 deducts a $17,500 premium from the V12's list for a sub-$200,000 starting price. It also trims about 250 pounds from the DB's overall mass, which brings its fighting weight into the sub-two-ton category. Also changed are a few cosmetic features.

Cash influx could help Aston Martin double sales

Aston Martin is on the verge of a major product overhaul – complete with new architecture and powertrains. And good thing, considering that the Vantage and DB9 are each about a decade old. But to make it all happen, the British automaker is going to need a massive capital influx. Fortunately, that's just what it got when Investindustrial came on board. The Italian private equity fund, which previously owned a large chunk of Ducati and is now building a Ferrari theme park in Spain, bought a 37.5 percent stake in Aston Martin back in 2012. The acquisition reportedly cost Investindustrial the better part of a quarter billion dollars, but that's not the end of the firm's investment in Aston. According to Bloomberg, Investindustrial is now pouring even more into the Gaydon-based marque to help fund its product blitz. The output of that investment is expected to be announced at the upcoming Geneva Motor Show. That's where Aston's new chief executive Andy Palmer (whom Investindustrial reportedly helped poach from Nissan) is tipped to announce the company's new product plan that is earmarked to help double the company's sales from around 4,000 units last year to as many as 8,000 once those new products reach the market. The plan will assuredly include replacements for Aston's trademark luxury GTs, but could also encompass a new crossover utility vehicle to give it a greater foothold in growing markets like China while taking on similar new products from key rivals like Bentley and Maserati. While those two competitors are owned by larger auto groups – Volkswagen and Fiat Chrysler, respectively – Aston is independent. It's brokered a deal with Mercedes (thanks once again in no small part to Investindustrial) to help with components it can't effectively develop in-house, but the cash injection will be critical to the brand's revival plans.