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Wed, Sep 22 2021
Last August, The Little Car Company introduced the Aston Martin DB5 Junior. It was a two-thirds-scale replica of the life-sized item, with an electric powertrain in place of the inline-six, made for kids whose leases were up on their Little Tikes Cars and wanted to get into something more mature. A year later, with the new James Bond film No Time to Die finally reaching theaters at the end of this month, The Little Car Company (TLC) has rolled out a DB5 Junior No Time to Die Edition in its sales garage. Working with Aston Martin, Eon Productions, and Bond film special effects supervisor Chris Corbould, the newest little Aston gets more power and a host of gadgets. The original DB5 Junior contained a 1.8-kWh battery pack powering a 6.7-horsepower motor, and could be driven in Novice or Expert modes. The Bond-themed version has been uprated to a 7.2-kWh pack turning a 21.5-hp motor, and can be piloted in Novice, Expert, Competition and Escape modes. It's the most powerful vehicle the company currently offers, and can go up to 80 miles on a charge. Fidelity to the original includes Silver Birch paint and Smiths instruments, although a couple of gauges have been swapped out to serve an EV powertrain instead of internal combustion. The Bilstein dampers and Brembo brakes with brake regeneration are subtle improvements. And true, Daniel Craig's Bond doesn't drive the droptop DB5, but TLC made a Q Branch executive decision so that parents could fit in the car beside their kids. Gadgets are controlled by a hidden switch panel in the passenger's door, because agents-in-training should focus on driving. They goodies menu lists a digital license plate, fake Gatling guns behind the headlights, a real smokescreen generator emitted through exhaust tips, and a skid mode. Owners of the last year's DB5 Junior will get first right of refusal to purchase the No Time to Die Edition. Unlike the original, which TLC made 1,059 examples of, the DB5 Junior No Time to Die Edition will be limited to 125 units. The new version doubles the price of the original, costing GBP90,000 ($122,616 U.S.) plus tax to become a miniature agent in Her Majesty's Secret Service. Related Video:
Mon, Nov 2 2020
Mercedes-Benz will provide Aston Martin the technology it needs to enter the electric car segment, according to the British firm's top executive. Its first battery-powered model is scheduled to arrive in 2025 at the earliest. As we've previously reported, Mercedes will increase its stake in Aston Martin to 20% by 2023. In exchange, it will grant the company access to its hybrid and electric powertrains. It's a win-win situation: On one hand, Mercedes can leverage the benefits of economies of scale. On the other hand, Aston Martin (which is far smaller) is able to access turn-key technology without spending an exorbitant amount of money on development. Executives are consequently rebooting Aston Martin's on-again, off-again electrification offensive. Its first electric model will be built using Mercedes-Benz-sourced technology when it goes on sale in 2025 or 2026, according to Automotive News Europe. Company boss Tobias Moers (who ran Mercedes-AMG until earlier in 2020) clarified the platform will come from Germany, but there's no word yet on whether the motor and the battery will, too. However, he confirmed plans to resurrect the Lagonda name on an electric-only sub-brand have been canceled. "Lagonda has a different purpose for the future. Electric-driven cars are supposed to be Aston Martins," he said. Hybrids are in the pipeline, too, including a gasoline-electric version of the high-riding DBX. Engineers were previously developing the technology in-house, but the project could end up in the automotive ash heap now that more Mercedes powertrains are in the picture. Moers affirmed he hasn't decided which route to take yet. "We are still working on that [hybrid drivetrain], but now we have alternatives. It's too early to say," he noted. Aston Martin will release the mid-engined Valhalla in 2021, and the plug-in hybrid DBX will begin rolling off the production line in 2023. Several new models will make their debut that year, Moers promised a "product firework," and it's reasonable to assume most will be available with some degree of electrification. He predicted every fourth or fifth car Aston Martin sells in 2024 will be electrified in one way or another. Green blues Aston Martin's path to electrification hasn't been smooth. In 2015, it joined forces with China-based LeEco to build an electric variant of the Rapide, but it was forced to finish the project on its own after its partner canceled the deal due to financial issues.
Fri, May 15 2015
The Aston Martin DBX was a revelation when it debuted at the 2015 Geneva Motor Show. Not only did the concept evolve the British brand's traditional shape into a high-riding crossover coupe, there were electric motors to power each wheel. Just a few weeks ago, we learned that the company secured $306 million in funding to actually bring the DBX to production. Now, CEO Andy Palmer is talking about just how important the model is for the future. With the DBX moving into such a radically different segment than the rest of the lineup, the model gives Aston Martin the opportunity to go after a new group of customers. "You can't create enough working capital with just 7,000 cars a year whichever way you look at it. You've got to extend the portfolio somewhere, and I'd rather do this than sell caps and t-shirts," Palmer said to Auto Express, taking a slight dig at Ferrari. While Aston calls the DBX a crossover, its coupe-like lines don't look like any other vehicle in the segment, especially other high-style CUV attempts like the BMW X6 and Mercedes-Benz GLE-Class Coupe. Apparently, that differentiation is entirely on purpose. "We think there is a different space to the traditional SUV. Why? Because we make beautiful cars, and it's hard to make a beautiful SUV. It's hard to make a box beautiful," Palmer said to Auto Express. The production DBX will gain two more doors for the start of production in 2019, according to Auto Express. The high-performance electric powertrain will remain, though, and Aston will aim for a range of over 300 miles. Earlier reports also suggested that the CUV could be produced at a new factory in the US. Aston Martin isn't abandoning its performance legacy entirely, though. The DBX is just one part of Palmer's Second Century plan, and the other major pillar is replacing every model in the brand's lineup by the end of the decade. One of them has already been spotted testing. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.