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Tue, Mar 5 2019
Though Aston Martin unveiled its Lagonda Sedan first, we were told that the British ultra-luxury electric/autonomous spinoff brand's first production car would be an SUV. Today, at the 2019 Geneva Motor Show, they took the wraps off an All-Terrain Concept: a battery-powered, autonomous-ready, all-wheel-drive crossover intended to presage that vehicle. We walked around, and sat in, the vehicle with Aston Martin Lagonda chief creative officer and design studio head, Marek Reichman, who provided us with all sorts of interesting insights about this new vehicle, and brand, which is expected to bow in 2021. Here are five things we learned. It Has a Hood for a Reason "The sedan was the most extreme version of this new design language, derived from the proportion of not having to have an engine, exhaust, driveline, or gas tank. This new concept has more of a hood, but by no means a typical SUV profile -- the windshield starts above the front axle line. This is because in an all-terrain vehicle, in all-terrain mode when you're going through snow or rough road, you want to feel protected. You want to see something in front of you." It's Huge Inside "Because of the powertrain, it has more space inside than a Rolls-Royce Cullinan, which is fully a meter [more than 3 feet] longer. Luxury now is about time and space. I can't give you time, but I can give you space." It Has Radical Materials Inside "Just like we are unconstrained by tradition on the exterior, we are similarly unconstrained in the interior. We've used materials that define modern, contemporary luxury. Not like the traditional values of an English country manor. So on the seats we have cashmere. On the key we have Swarovski crystals. On the headliner we have alpaca. And on the door cards, we have silks. This car will be built in Wales and many of these materials come from Wales." It's Luxurious and Utilitarian "Design is about solving a problem. In this case, it's about solving for a customer who needs more practical applications. So we've made the interior flexible. The front seats rotate for a future autonomous mode. But you can get fixed seats up front and move the rear sheets forward to allow room for a third row. Or you can move both rear rows forward and have more room for cargo. It's a redefinition of uses rather than trying to fit something into the box of what an SUV can be." It's Trendy and Anti-Trend "A designer's job is to see if a trend is going to burn out quickly or be long term.
Mon, Nov 2 2015
Aston Martin is returning to the Formula One grid. Only instead of starting its own team – or even taking control of an existing one – the British automaker is reportedly on the verge of announcing a new partnership with the Force India team. According to Autosport, the deal would see the team switch names from its current national identity to Aston Martin Racing. Beyond naming rights, however, the partnership could see the two outfits partner on technical collaborations as well. The Johnnie Walker whisky brand – a longtime McLaren partner – is said to be joining as a sponsor of the newly rebranded team, which has previously featured branding from whisky brands Royal Challenge, Whyte & Mackay, and Dalmore. The current engine deal with Mercedes (which owns part of Aston Martin) is expected to stay in place. Force India isn't the only team Aston Martin is said to have evaluated. Previous reports had linked the manufacturer of luxury GT cars to Red Bull, while Williams was also said to have been under consideration for such a partnership. Ultimately, however, it appears to be cash-strapped (and strong-performing) Force India that has sealed the deal, expected to be announced in due course. If the notion of an automaker sponsoring (but not running) an F1 team strikes you as odd, it isn't without relevant precedent. Infiniti has long sponsored the Red Bull team that is powered by its corporate cousin Renault. That deal was brokered while the Japanese luxury brand was chaired by Andy Palmer, who now runs Aston Martin. Aside from considerable achievements in sports car racing, the British firm only participated in F1 for a few races in 1959 and 1960. The deal would put an end to the Force India name that has adorned the team since Indian businessman Vijay Mallya took it over late in 2007. Mallya, it should be noted, helms United Spirits Limited, which produces all those beverages mentioned previously that have sponsored Force India. The team was founded in 1991 as Jordan Grand Prix, under whose name it ran until 2005 when it switched ownership and name first to Midland and then to Spyker. Mallya sold nearly half of the team's stake to the Sahara India Pariwar conglomerate in 2011. Since taking over the team, Force India has gone from a back-marker in tenth place to a solid midfield contender routinely landing sixth in the championship standings and currently running fifth this season.
Fri, Nov 2 2018
Aston Martin took to Instagram to release a trio of official images of its forthcoming Valkyrie hypercar bathed in a graduated, nose-to-tail ice blue color scheme befitting its mythological Nordic name and making it look sleek, fast and aggressive. Built from a partnership with Red Bull Racing, the Formula 1-inspired but road-legal car appears to have been further refined since we last saw comprehensive images of a prototype last year. CEO Andy Palmer last month tweeted a 20-second teaser clip to show off the high-revving, F1-like sound of its 6.5-liter V12 engine, which is loosely based on Cosworth's 2.4-liter V8 but rumored to hover above 1,000 horsepower, plus more from a kinetic energy recovery system working the front axle, making it likely the fastest street-legal production car. Taking inspiration from today's #F1 race cars, Aston Martin Valkyrie features a reclined 'feet up' position, ensuring the driver feels at one with the car for the ultimate drive experience #BeautifulToDrive #AstonMartin #AstonMartinValkyrie A post shared by Aston Martin (@astonmartinlagonda) on Nov 1, 2018 at 11:30am PDT The F1 influence is clear from the shot of the cabin, which is swathed in carbon fiber and where the seats are positioned in a reclined "feet up" position. It also features six-point harnesses for driver and passenger, and a steering wheel that will display all information for the driver. There are also two screens visible — one centered on the console, the other positioned near the door jamb, which is likely a camera-monitor replacement for side mirrors, meaning there's almost certainly a third screen on the driver's side that isn't visible in the photo. Motor 1 reports that the Valkyrie is in the final stages of simulation, with an actual car set to begin testing late this year or early in 2019, though the final version will likely weigh a bit more than its targeted 2,204 pounds. All 150 models have been sold out and are scheduled for delivery in 2019. A track-only Valkyrie AMR Pro said to make 1,100 hp and do a top speed of 225 mph is also planned for 2020. Related Video: Featured Gallery Aston Martin Valkyrie Image Credit: Aston Martin Aston Martin Coupe Luxury Racing Vehicles Performance supercar Red Bull Racing hypercar Aston Martin Valkyrie aston martin valkyrie amr pro