2008 Aston Martin V8 Vantage Only 8k Miles Navigation Bluetooth All Options on 2040-cars

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Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

Last original Aston Martin DBS found in barn headed to auction

There's still big money in auctioning off barn finds. For example, the relatively tattered 1961 Ferrari 250 GT SWB California Spider from the Baillon Collection is now the highest priced 250 GT ever after its recent sale for $18.5 million. UK auction house Coys is hoping to hit a similar goldmine with its upcoming offer of the final, original Aston Martin DBS ever made. This dinged and rusty 1972 DBS in a shade called Dubonnet Rosso rolled off the assembly line as the last of its type in September 1972. These models were meant for the Aston driver looking for a slightly larger GT car, and they sported a 4.0-liter inline-six. This one also has an automatic transmission and 40,000 miles indicated on the odometer. Unfortunately, it has been sitting in a barn in Surrey, England, since 1980. As is plainly obvious, this Aston Martin is far from perfect with busted windows and missing trim pieces. Stuffing straw in the open portions of it is probably taking the ratty look a bit too far, though. Still, the auction house estimates the final DBS to sell for between 25,000 and 40,000 pounds ($38,000-$61,500) when it crosses the block at the Royal Horticultural Society on March 10. A practically perfect 1970 example once driven by Roger Moore fetched the equivalent of $900,000 in 2014. THE ULTIMATE BARN FIND 02/03/15 from COYS The last original Aston Martin DBS to come off the production line has been found in a barn in Surrey and will be auctioned by international auctioneers COYS in London on March 10th. The car was discovered by Chris Routledge, the Managing Partner of the auction house, and is one of the features of COYS 'Spring Classics' auction at the Royal Horticultural Society. Aston Martin Mayfair is hosting the barn find car for a week before the event takes place. Chris Routledge said: "This is the ultimate barn find and an important part of Aston Martin's history. It has been sitting in a barn since 1980 and now needs to be brought back to its former glory." He added: "The windows are broken, the interior trim is missing and its rusty, but it's all there and there has been huge interest from collectors around the world.

Check out King Charles III's $17.6 million car collection

King Charles III's coronation will take place in England on May 6, and being crowned a monarch comes with a long list of perks with four wheels. He will gain full access to the Royal Family's fleet of cars, which is valued at about GBP14 million (approximately $17.6 million). The two most expensive cars in the collection are nearly identical: they're a pair of Bentley State Limousine models (pictured) built for Queen Elizabeth II, King Charles III's mother, in 2002. Only two units were made, and they're both part of the Royal Family's fleet, so they're difficult to put a value on; it's not like one is going to end up listed on your favorite auction site anytime soon. British company Nationwide Vehicle Contracts, which compiled the list, estimates that each armored, 245-inch long sedan is worth at least GBP10,000,000 (roughly $12.6 million). Dropping below the eight-digit threshold, the second-most-valuable car in the Royal Family's fleet isn't really a car. It's the Gold State Coach, which Matchbox recently released a 1/64-scale replica of, and its value is estimated at GBP1.6 million (about $2 million). At 275 inches long it's even bigger than the Bentley limousine and it weighs about 9,000 pounds. It's 261 years old and designed to be pulled by eight horses, and has been part of every coronation since 1831. The rest of the Royal Family's vehicles are relatively mundane. There's a 1965 Aston Martin DB6 Volante that Queen Elizabeth II and her husband, Prince Phillip, bought for King Charles III on his 21st birthday. It's worth GBP1 million (about $1.2 million). The collection also includes a Rolls-Royce Phantom VI (about $627,000), a Bentley Bentayga (about $201,000), a Land Rover Range Rover long-wheelbase Landaulet ($133,000), a Jaguar XE (about $41,000), and a Land Rover Defender ($38,000). "Luxury cars have long been associated with the monarch and King Charles III, in particular, is known for his fondness of motor vehicles. His impressive collection features sentimental value with motors passed down from his late mother, Queen Elizabeth II, to cars bought for him by his parents," explained Keith Hawes, the director of Nationwide Vehicle Contracts, in an interview with CBS News. Being at the head of a car-making nation's royal family also comes with drawbacks: Every vehicle in King Charles III's fleet is British.