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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Red Bull and Aston Martin are working together on a supercar

Ever since Adrian Newey stepped back from the day-to-day at Red Bull Racing last year, we've been wondering what he would do next. And here we very well may have the answer. According to Autocar, the legendary F1 engineer is working on a hardcore, track-focused supercar for Aston Martin. Details are few and far between, but it is believed that the project could make use of a Mercedes engine and take aim at the likes of the Ferrari FXX K and McLaren P1 GTR. That's more or less the same territory Aston is already going after with the Vulcan (pictured), but just how closely aligned the two vehicles would be remains unclear. Newey is said to be keen on making the vehicle road-legal, however – something which the FXX K, P1 GTR, and Vulcan are not. The news comes hot on the heels of an earlier report that indicated Aston Martin and Red Bull were in discussions over a potential partnership in F1 (together with Mercedes). Both developments appear to be stemming from the same rapprochement between the two outfits, but are said to be independent of one another in that one could go ahead without the other. It is just one of several projects, however, that Newey is said to be evaluating in his capacity as head of Red Bull Technologies. It would not be the first time we would see a high-end automaker team up with an F1 team to create a supercar, after all. McLaren built the SLR for Mercedes before going it alone, and Jaguar more recently collaborated closely with Williams Advanced Engineering on the C-X75 concept, an experimental supercar project that was unfortunately aborted prior to reaching production. We'll be watching and hoping to see how the Aston Martin/Red Bull partnership pans out.

The Aston Martin Vanquish Zagato Volante is a beautiful mouthful

Aston Martin makes some of the most beautiful sportscars in the world. There are few bad looking Astons and most attempts to modify or change the cars' characters usually ends terribly. Zagato, the Milan-based coachbuilder, is one of the few companies that seems to get it right. Last year, the company debuted its Aston Martin Vanquish Zagato coupe and Vanquish Zagato Volante convertible. These new spy shots show the production car in action. As the name suggests, the Vanquish Zagato Volante is simply a Aston Martin Vanquish Volante restyled by Zagato. That means a 5.9-liter V12 sending 592 horsepower to the rear wheels. Expect a 0-60 mph time of 3.7 seconds. That's nearly as quick as the new Aston Martin DB11. The Vanquish Zagato Volante keeps the standard car's long-hood short-deck proportions, but most of the bodywork has been redone. The grille keeps the standard Aston Martin outline, but it grows in size and bubbles out just slightly. Round LED lights sit at the corners of the Z-emblazoned grille. Around the side, we can see the gold-accented wheels and fender. There is a deep cut for airflow just behind the rear wheel. The shape mimics that of the standard car, but changes it just enough to make it special. A carbon-fiber lip runs around the bottom of the entire car. Out back, the wing-shaped taillights have been replaced with round units that use bladelike LEDs. The quad exhaust tips remain in place, but they appear to sit slightly higher than on the standard car. The small rear wing raises and lowers at speed for increased downforce. Just 99 of these Vanquish Zagato Volantes will be built. Most are likely spoken for, going to owners of the coupe version of the car. After all, if you have one, you might as well have the set. Related Video: Featured Gallery Aston Martin Vanquish Zagato Volante View 12 Photos Image Credit: CarPix Design/Style Spy Photos Aston Martin Convertible Luxury Performance aston martin vanquish aston martin vanquish volante aston martin vanquish zagato