2007 - Aston Martin Vantage on 2040-cars

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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Aston Martin's AM-RB 001 hypercar headlines the Canadian Auto Show

We've been hearing about the Aston Martin Red Bull AM-RB 001 for the better part of a year, and Thursday morning Aston revealed the imposing hypercar for the first time at an auto show. Kicking off the Canadian International Auto Show in Toronto, Aston chief executive Andy Palmer called it "the defining hypercar of this decade and a hugely desirable investment for collectors and enthusiasts," according to a statement. The reveal comes the day after Aston highlighted its technical partners for the hypercar, which is being developed in tandem with Red Bull Advanced Technologies. The AM-RB 001's debut comes not far from the base of Canadian motorsports expert and auto supplier Multimatic, which will make the carbon-fiber MonoCell for the hypercar. Aston also said Wednesday that Cosworth will produce the naturally aspirated V12 engine, Rimac will make the battery for the electric motor, and Ricardo will supply the seven-speed gearbox. Aston said the "original full-sized model" of the AM-RB 001 will be on display in Toronto alongside the company's other spotlight car from last year, the DB11. .@astonmartin's Dr. Andy Palmer (@AndyatAston) kicks off Media Day at #CIAS2017 unveiling the #AMRB001. #AstonMartin pic.twitter.com/R2Frr83xc6 — Canadian AutoShow (@autoshowcanada) February 16, 2017 Related Video:

Woman wins Aston Martin during Price is Right Dream Car Week

If you need a quick shot of happiness to warm your day, watch this clip of a woman's reaction as she wins a $120,000-Aston Martin V8 Vantage on The Price is Right. The show doesn't usually give such high-dollar vehicles, but this is Dream Car Week, which considerably increases our interest in the prizes. This wedding photographer plays Spelling Bee where the goal is to pick the letters for "car" or win immediately with one of the cards that displays "Car." Skip to 3:38 into the video to dispense with her choosing the prices of items and get straight to the heart of the game. Host Drew Carey tries to convince the woman not to play with the offer of $25,000 cash, but she presses forward. That was a great decision, and the woman goes wild about winning the British sports car. It's wonderful to see someone so excited about getting such a fantastic prize. We hope she really enjoys driving her new Aston Martin. Related Video: