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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

15-year-old Russian footballer crashes Aston Martin he's owned for 3 days

You wouldn't expect a 15-year-old boy to have the driving experience required to tame an Aston Martin, and things went just as you would suspect for one young, Russian soccer player who fits that description. It only took three days before the teen reportedly collided with a Volkswagen Tiguan at an intersection in Saint Petersburg, Russia. To make matters worse, the boy allegedly fled the scene afterward because he didn't have a driver's license. The purported driver was Konstantin P., a goalkeeper for the Zenit-84 soccer team, according to Life News from Russia. The teen told the website that the Tiguan came out of nowhere at around 50 miles per hour (80 km/h). He was driving into the intersection and claimed to be going about 25-30 mph (40-50 km/h) when they collided. No one was reportedly hurt in the incident. Konstantin allegedly bought the Aston Martin with his own money, but he might not have been responsible enough to actually drive it. According to CarScoops, he's now facing potential charges from the incident. News Source: Life News, CarScoopsTip: CarScoops Weird Car News Aston Martin Coupe Performance vw tiguan

Aston Martin considering US plant for DBX production

Aston Martin could be the next foreign automaker to begin production in the United States, according to the latest report from the Financial Times. The British automaker is reportedly considering a number of possibilities to handle assembly of the production version of the DBX crossover concept presented in March. Among them is the prospect of building a new plant in a Southern state like South Carolina or Tennessee, which could bring with it significant tax breaks and other incentives that would ease the process and make it financially attractive. Aston's main plant at Gaydon, UK, is reportedly nearing capacity as the company ramps up production, with a series of new models on the way. It moved production of the Rapide, its only model produced overseas, back to Gaydon in 2012 after it was initially handled off-site by Magna Steyr in Austria. That doesn't mean that the US proposal will necessary get the nod, though. Another possibility Aston is considering is taking over the former Jaguar facility at Browns Lane in nearby Coventry. The DBX concept was unveiled as an electric crossover coupe at the Geneva Motor Show last month, showing the way forward for the brand. The production version is expected to adopt a more conventional setup with four proper doors and an internal-combustion engine.