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Aston Martin Vanquish Zagato goes into limited production

Thanks to "unprecedented customer interest," Aston Martin has confirmed plans to build a limited production run of Vanquish Zagato coupes. Just 99 wealthy owners will get the privilege to park one of these beauties in their garage, and each will be built to order. Deliveries are expected to begin in the first quarter of 2017, so there may still be time to put in a request, should you have the means and the desire. The Aston Martin Vanquish Zagato debuted in concept form at the Concorso d'Eleganza Villa d'Este at Lake Como, Italy in May 2016. We loved it then, and we still love it now. The entire body is hewn from carbon fiber, with a 6.0-liter V12 delivering 576 horsepower to the rear wheels. That's good enough for a 0-60 run of 3.5 seconds, though this Grand Touring car won't really be about racing any stopwatches. Aston says the Zagato's suspension will be specially tuned for "a unique GT experience," which we assume means more long-distance comfort than race track dominance. This is the fifth time Aston Martin has teamed up with Zagato, starting with the DB4 GT racecar in 1960. The last time the partnership bore vehicular fruit was in 2011, when the V12 Vantage Zagato was unveiled. Check out the high-resolution image gallery at the top to see the new Aston Martin Vanquish Zagato in all its bright-red glory. Related Video: Featured Gallery Aston Martin Vanquish Zagato View 19 Photos Design/Style Aston Martin Coupe Luxury Performance Supercars zagato aston martin vanquish aston martin vanquish zagato

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.