2014 Aston Martin Vanquish on 2040-cars

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Aston Martin drops Fisker lawsuit, Thunderbolt will not be produced

If you were perhaps looking forward to getting your hands on one of Henrik Fisker's Project Thunderbolt cars, you're out of luck. In order to quickly resolve a lawsuit from Aston Martin, Fisker has agreed to not produce his one-off take on the Vanquish coupe. Fisker made a splash at this year's Amelia Island Concours d'Elegance when he showed Project Thunderbolt. It was Henrik's own take on the already pretty Aston Martin Vanquish coupe, and apparently, the guys and gals in Gaydon didn't take too kindly to Fisker's creation, issuing a lawsuit that "centres on Henrik Fisker's creation and promotion of automobiles that Aston Martin contends infringes Aston Martin's rights, by an improper and unauthorised attempt to exploit and free-ride off them," according to a statement obtained by Autoblog last month. In a new statement issued Wednesday, the two parties have agreed to resolve their differences. Aston Martin has agreed to drop the lawsuit so long as Fisker does not produce his Project Thunderbolt coupe. So, sorry, Fisker fans. The official statement is pasted below. On March 26, 2015, Aston Martin filed a lawsuit against Henrik Fisker and other parties alleging various infringements by "Project Thunderbolt" of Aston Martin's intellectual property rights. The parties are pleased to report that they have been able to swiftly and amicably resolve their differences. The terms of the resolution are confidential except that the Parties wish to confirm 3 points: 1. Henrik Fisker has decided that "Project Thunderbolt" will not be produced; 2. Aston Martin will withdraw the lawsuit; and 3. In view of some apparent misunderstandings surrounding reports of the case, the Parties wish to expressly confirm that the contentions made by AML were those, and only those, made in the lawsuit. The Parties confirm that that they have amicably resolved those matters, as well as any attendant misunderstandings. The Parties will not be commenting further.

Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

Aston Martin considers offering new Lagonda Taraf outside of Middle East

Aston Martin officially took the wraps off its new Lagonda sedan in Dubai on Monday, revealing the luxury limousine in all its glory and revealing its nameplate as Taraf – derived from the Arabic word for "luxury" (not for some Kurdish starlet). A fitting name, since it will only be offered to select customers in the Middle East, where a large number of its '70s-era predecessors have found homes. But while the model was clearly and emphatically targeted at the Persian Gulf clientele, Aston Martin is reportedly considering offering the Lagonda Taraf in other markets as well. Both Car and Top Gear are citing Aston's new chief executive Andy Palmer on the matter from the unveiling in Dubai: "I can confirm today that we are also evaluating the opportunity to offer this Lagonda in other markets." Whether it would carry the Arabic name along with it, we don't know. Nor do we know, for that matter, if the US would be among those markets which Aston would consider selling the sedan. "We have enjoyed excellent levels of interest in the Lagonda and we are investigating possibilities for other markets besides the Middle East," said Matthew Clarke, the company's spokesman for the Americas, in correspondence with Autoblog. "However, we can't add any more or be any more specific at this very early stage." Understandable, of course, but we hope to hear good news in the near future.