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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Aston celebrates Spectre with DB9 GT Bond edition

Sorry friends, but as of right now, you can't buy the Aston Martin DB10 that James Bond will be driving in the upcoming film Spectre. That's a bummer, as 007's preferred GT is offering a fresh update on Aston's traditional looks. What you can do, though, is snag the new DB9 GT Bond Edition. According to Aston Martin, this is the most powerful DB9 the company has ever built, with the 6.0-liter V12 pumping out 540 horsepower and 457 pound-feet of torque. Sixty miles per hour arrives in just 4.5 seconds, while the 007 DB9 will run all the way up to 183 mph. Those are some impressive figures – the top speed and torque output mirror the range-topping Vanquish – but you might still be wondering why not choose the king of the Aston range over this, which still gets to 60 mph 0.3 seconds faster, has an extra 25 horsepower at its disposal, and is arguably the better-looking vehicle. Well, the Bond Edition DB9 comes with a number of unique items. Outside, there's a set of handsome, 10-spoke, gloss-black, 20-inch alloys, a carbon-fiber splitter and diffuser, gray brake calipers, and bright finishes on the hood vents, grille, and side gills. If the little bits aren't enough for you, the entire car is finished in 007-spec Spectre Silver paint. Naturally, "007" badges are included. In the cabin, new sill plates and embroidered headrests call out this DB9's inspiration, while an Alcantara-wrapped steering wheel makes the actual act of driving just a bit more pleasant. Sadly, machine guns and ejector seats are not part of the upgrades. Unlike so many special editions, though, there's even more to the Bond Edition DB9 than special trim bits. All 150 DB9s will come with a 21-inch Globe-Trotter wheeled suitcase, while horology geeks will likely gravitate towards the included time piece. Provided by Omega, 007's preferred watchmaker since 1995's Goldeneye, the Seamaster Aqua Terra comes with a unique, Aston Martin-branded strap. The suitcase costs around $2,000 while the watch generally goes for around $3,500 to $4,000. Their inclusion in this limited-edition DB9 might soften the blow of the price, which starts at $237,007. Still, if you're a fan of Britain's most famous secret agent and are in the market for a handsome GT, you could do far worse than this unique Aston Martin. Read on for the official press release.

Kahn Vengeance has Aston Martin's blessing [UPDATE]

Last week we brought you the first renderings of a coachbuilt Aston Martin DB9 called the Vengeance that's being developed by Kahn Design. The emergence of the project raised a valid question: if Aston Martin quashed a similar venture by Henrik Fisker, wouldn't the Kahn Vengeance suffer a similar fate? Not according to Kahn. In a statement released to the press, company spokesman Mo Bhana said that "unlike the David Brown Speedback GT and recent Fisker Thunderbolt that ended in a lawsuit, there are no copyright issues with the Vengeance since Aston Martin has confirmed they have entered into a supply deal with us." The incidents Bhana refers to are over two coachbuilder projects that have come up recently and which have drawn the ire of Gaydon. The first is the Speedback GT developed by David Brown Automotive and assembled by a British coachbuilder called Envisage. The latter company also supplies parts and tooling to Aston Martin, which sued Envisage over concerns that its designs were being misappropriated. Given the resemblance of the Speedback to certain classic Astons, and the use of the name David Brown (which happens to be shared by the Speedback's patron and a key figure from Aston's history), reports began circulating that Aston was suing Envisage over the Speedback project, however David Brown Automotive refuted the allegations. The second was Project Thunderbolt, a rebodied Vanquish designed by Henrik Fisker – the same Danish designer who penned the DB9 and V8 Vantage while serving as Aston's design director before striking out on his own. Despite the former association, Aston objected to Fisker's project, launched a lawsuit against him and only agreed to drop it after Fisker agreed not to produce the Thunderbolt. Given Aston's track record, fearing that it would go down the same path would seem reasonable, but Kahn apparently doesn't expect any such difficulties with its supplier. And the company does, after all, also have a history of collaborating with coachbuilders - most notably Zagato. We've reached out to Aston Martin itself for confirmation and will update you as soon as we hear back. In the meantime, you can ponder the second set of renderings released and which we've included above.