2003 Aston Martin Vanquish Only 17 K Miles And Priced To Sell Fast on 2040-cars

Auto blog

Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

Aston Martin losses shrink, still amount to nearly $10k per car

Aston Martin's current lineup may be the best it's ever been, but that doesn't mean the automaker is making money off its Vantage, DB9, Vanquish and Rapide dream machines. In fact, the company lost $41 million in 2013, but that pretax figure is actually a third lower than in 2012. Revenue was up a promising 12.6 percent, according to Reuters. The Kuwaiti-owned British manufacturer blames its losses on the still troubled global economy, acknowledging that it's seen a small recovery in the ultra-high-end segment of the market. Global sales were up from 3,800 to 4,200 in 2013. To put it all in perspective, $41 million in losses on 4,200 units works out to around $9,700 lost per vehicle sold. That's no way to run a railroad. While the company's CFO, Hanno Kirner, told Reuters the company is hoping for a big bounceback by 2016, Aston's fortunes in the United States remain uncertain due to a new federal side-impact standards. The company has filed for exemption, although the jury is still out on the success of that petition.

Force India: 'Door still open' for Aston Martin partnership

Force India says a partnership that would bring Aston Martin back to Formula 1 remains a possibility for the future, despite talks last year failing to produce a deal. The Silverstone-based outfit had hoped to tie up a partnership with the British sportscar manufacturer for 2016, but in the end the discussions fell through. However, while the matter is off the table for this year, Force India's COO Otmar Szafnauer says his outfit is still hoping that it can resurrect the idea and bring Aston Martin on board for 2017. "I don't think the answer is no," Szafnauer told Motorsport.com. "It was just for 2016 we won't be collaborating. But we will have further discussions later on with Aston to see if there is a possibility for future years." Rules key Szafnauer said that the talks with Aston Martin had been "serious", but thinks that key to completing an agreement will be in F1 delivering a platform of rules that entices the manufacturer in. "For 2017 there is still a possibility and the door is still open," he said. "We will reconvene again and see if there is any possibility for the future. "There were just some decision-making points that were unknown at that time. And they just needed more time to see what the sport was doing about the engine and some other things. "They need to have some of those answers before they can make that decision of entering Formula 1 or not. And only time would give them those answers." When asked if finalized 2017 regulations would be a help, he said: "Well, that's one of the things. "So when those 2017 regulations are sorted out, everybody knows and then people can make decisions like: 'Do I like them or not?' "But if you're trying to guess what those are, than people say: 'Oh, let me wait and see.' That is exactly one of the reasons. To understand what the regulations are going to be in 2017." Related Video: This article by Jonathan Noble originally appeared on Motorsport.com, the world's leader in auto racing news, photos and video.