2003 Aston Martin Vanquish on 2040-cars

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Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

NHTSA grants Aston Martin temporary exemption from new safety standards

A few months ago, we reported that Aston Martin was in danger of running afoul of new US safety regulations that could force it to take some of its most popular models off the market. The automaker, its dealers and – according to the overwhelming results of our informal online pole – you yourselves reasoned that the constricting regulations were unfair to a small-scale, niche automaker like Aston Martin. And the National Highway Traffic Safety Administration evidently agrees, granting the British automaker a temporary exemption from the regulations and allowing it to keep its cars on the US market. The issue comes down to new side-impact crash standards that require motor vehicles to better withstand a collision with a stationary object like a pole or a tree. The Vantage and DB9 models do not meet the new regulations, and Aston, it seems, doesn't have the wherewithal to re-engineer the cars to meet the regulations. But given the small nature of the independent automaker and the relatively small number of vehicles it sells, NHTSA has granted Aston an exemption. As a result, instead of being forced to comply with the new regulations that took effect for the coupes this past September and for convertibles the next – or else withdraw from the market altogether – the DB9 coupe will have until August 2016 to comply, while the DB9 Volante and both coupe and convertible models in the Vantage line will have until August 2017. It's entirely possible that, by that point, Aston will have all-new models on offer, potentially replacing the Vantage and DB9 models or giving it sufficient new products to offer that taking those older, non-compliant models off the market would not cause it the same degree of financial harm. The automaker has an all-new platform in the works and a new engine deal with Mercedes-AMG in place, and was recently spotted testing what could be the first of its new generation of models at the Nurburgring.

2015 Aston Martin V8 Vantage GT First Drive

Only one thing is going through my mind as I blast down the Autobahn at 170 miles per hour: If someone were to give me $100,000 today, I'd go buy a new Aston Martin V8 Vantage GT tomorrow. I know there are a dozen other choices out there – cars that are more powerful, quicker around a road circuit and much less expensive, but you can keep your Corvette, your 911, your F-Type, your GT-R and your top-spec pony cars. My money would go towards this entry-level Brit with the metallic green paint and bright-yellow race-inspired accents. Aston Martin has always crafted alluring – and expensive – automobiles. Yet this is the first time one of its offerings has come close to making sense to both the enthusiast's heart and to his or her accountant. It may sound absurd, but considering the GT's engineering, design, pedigree and hand-crafted execution, its $99,900 sticker price (plus $2,825 destination) makes it an absolute bargain. To experience the new V8 Vantage GT, a model sold as the N430 in other markets, the British automaker invited me to attend this year's grueling Nurburgring 24-hour race. Before I watched its race-prepared siblings lap the famed circuit for a full day (all four Vantage models that entered finished), I was handed the keys to my very own example – in Alloro green exterior paint with yellow club sport graphics – configured with a welcomed six-speed manual gearbox. Vantage is the smallest, lightest and most agile of the Aston Martin lineup, and it's been around for a good while already. As you'll likely recall, the Vantage is the smallest, lightest and most agile of the Aston Martin lineup, and it's been around for a good while already. First launched at the 2005 Geneva Motor Show, today the model is offered in Coupe and Roadster bodystyles with the buyer's choice of either a V8 or V12 powerplant. The coupe, like all of the automaker's production models, rides on its modular VH platform, a lightweight bonded aluminum and magnesium monocoque structure fitted with aluminum body panels for Vantage duty. Aston Martin is proud of its aerospace-like chassis, and it's historically been eager to promote its ability to offer its affluent clientele customized vehicles, with personalized upholsteries, colors and options – think of it like ordering a custom-tailored suit. But that exclusivity has previously come at a considerable price, starting at $121,225 (including destination) for its least-expensive V8 Vantage.