2003 Aston Martin V12 Vanquish. Black Over Black. 17k Miles. San Diego. on 2040-cars

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Discussion Topics for Autoblog Podcast Episode #379
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Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

This Aston Martin DBS has lived in a barn since 1986

For a moment, think of every major event that has occurred in your life since 1986 (if you're old enough, of course). Many birthdays have come and gone, children have grown to become adults, and we went from listening to "Rock Me Amadeus" to well... Justin Bieber. In a nutshell, things have changed quite a bit, but not for everything. In 1986, this Aston Martin DBS was rolled into a barn and locked safely away from prying eyes, and for the last 30 years, that is exactly where it has remained, until now. The dusty yet gorgeous Aston will cross the Silverstone Auctions block in May, where it's expected to fetch upwards of GBP60,000 (about $87,000). New in 1968, it would have cost about GBP4,470. RELATED: See More Photos of this Barn Find Aston Martin DBS Few words can describe the emotional weight of these barn find images, but "haunting" seems to fit. The Aston's three decades of shed isolation have written their story across its fastback bodywork, which now comes layered thick with dust, dirt, and a spot of bird dirt or two. Peer beneath the grime though and the DBS still wears its original coat of Mink Bronze paint. Inside the grand tourer's cabin, time has stood equally still, however the elements have been a bit less fair. The rich leather front seats and upholstery have grown grey and mottled with age. And while no one has sat in the back seat of this DBS for ages, it would appear critters haven't long given up roost there. Even so, it's utterly jaw-dropping to see in its untouched state. RELATED: Check Out James Bond's Actual 1964 Aston Martin DB5 According to the auction house, the Aston Martin was sold new on November 5th, 1968, to its first owner in Surrey, England, who held onto it for a little under two years. In April 1970, the DBS passed to its second owner—a 'Mr. Pasqua'—who relocated the car to the island of Jersey (the largest of the UK's Channel Islands). For the next 16 years it would accumulate a scant number of miles before getting tucked away in a barn on the island, and to this day, the odometer reads just 30,565 miles driven. Then again, how far can you really drive on an island that's only five miles wide and eight miles long. RELATED: This '66 Porsche Barn Find Looks Ravishing in Red As for its model history, the DBS was the rather radical successor to the storied and much more sweeping Aston Martin DB6.