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Aston Martin boss says DBX is about securing the future

The Aston Martin DBX was a revelation when it debuted at the 2015 Geneva Motor Show. Not only did the concept evolve the British brand's traditional shape into a high-riding crossover coupe, there were electric motors to power each wheel. Just a few weeks ago, we learned that the company secured $306 million in funding to actually bring the DBX to production. Now, CEO Andy Palmer is talking about just how important the model is for the future. With the DBX moving into such a radically different segment than the rest of the lineup, the model gives Aston Martin the opportunity to go after a new group of customers. "You can't create enough working capital with just 7,000 cars a year whichever way you look at it. You've got to extend the portfolio somewhere, and I'd rather do this than sell caps and t-shirts," Palmer said to Auto Express, taking a slight dig at Ferrari. While Aston calls the DBX a crossover, its coupe-like lines don't look like any other vehicle in the segment, especially other high-style CUV attempts like the BMW X6 and Mercedes-Benz GLE-Class Coupe. Apparently, that differentiation is entirely on purpose. "We think there is a different space to the traditional SUV. Why? Because we make beautiful cars, and it's hard to make a beautiful SUV. It's hard to make a box beautiful," Palmer said to Auto Express. The production DBX will gain two more doors for the start of production in 2019, according to Auto Express. The high-performance electric powertrain will remain, though, and Aston will aim for a range of over 300 miles. Earlier reports also suggested that the CUV could be produced at a new factory in the US. Aston Martin isn't abandoning its performance legacy entirely, though. The DBX is just one part of Palmer's Second Century plan, and the other major pillar is replacing every model in the brand's lineup by the end of the decade. One of them has already been spotted testing. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.

Weekly Recap: Aston Martin to add another sports car, new Lagonda sedan, EVs

Aston Martin will revamp and expand its lineup as part of a five-year plan laid out by the company's new executives. If it succeeds, the strategy will position Aston for growth as an independent automaker with a more stable future in its second century. Aston will replace all of the cars in its current lineup and add a fourth sports car to its stable. It currently has three: the DB9, Vanquish and Vantage. The unnamed sports car will be joined by a production version of the DBX concept – an all-wheel-drive electric car that treads near crossover territory – that was revealed at the Geneva Motor Show. Aston's electric strategy also includes a potential electric-powered Rapide. Eventually, Aston plans to build a new four-door Lagonda. Though Aston will diversify its portfolio and the range could expand to seven vehicles, it will limit production to around 7,000 units annually, said Aston Martin marketing and communications director Simon Sproule, who described the company's strategy in an interview with Autoblog. CEO Andy Palmer, who joined Aston last year from Infiniti, has also spoken recently about remaking the company for the future. EVs are a major part of Aston's future, Sproule stressed, because they allow the automaker to "balance" its portfolio. Aston is studying the feasibility of an electric Rapide and is working with an undisclosed engineering firm. It's likely to use a plug-in setup and would cost $200,000 to $250,000 or more. It could use either a rear-wheel or all-wheel-drive configuration. View 14 Photos "It's a study, but we're serious about it," Sproule said. He added for emphasis: "If not this, there will be an electric Aston Martin in the future." Aston has taken note of what Tesla has done with the brisk-driving Model S and decided that's the dynamic it wants for some of its own cars. Even though EVs don't emit the same sonorous note as a V12 – they're better than the alternative, Sproule said. "The sound of silence is much more preferable than the sound of a four-cylinder whining away under the hood of an Aston Martin," he said. Speaking of V12s, they're not going away. Aston will continue to make its own V12 engine, but will source its V8 from Mercedes-AMG (whose parent, Daimler, owns a small stake in Aston). While the V12 is sure to please the faithful, Aston admits EVs and the crossover-like DBX will rankle many. Sproule argues those are the moves that will keep Aston relevant.

Henrik Fisker presents 'Thunderbolt,' a take on the Aston V12 Vanquish

Henrik Fisker's name no longer even appears on the vehicles from his former brand, but since leaving the company, the man is slowly transitioning back into what made him famous in the first place: design. Fisker has already put pen to paper for a concept motorcycle and a carbon-fiber-bodied Ford Mustang. For his latest project, Fisker has made his unofficial return to Aston Martin to create a one-take on the Vanquish called the Thunderbolt. Debuting its carbon fiber skin at the 2015 Amelia Island Concours d'Elegance, Fisker keeps his transformation of the Vanquish far more subdued than his recent work on the Mustang. He enlarges the grille to take up the entire front end but retains Aston Martin's traditional shape, and the hood receives a power dome with triangular air intakes on each side. In profile, this is still clearly an Aston just sharper and leaner. It's also lowered 0.6 inches and rides on 21-inch wheels. A big change comes at the back where Fisker adds wraparound rear glass and transforms the taillights into thin strips of LEDs. The interior offers a mix of high-end leather and more carbon fiber, plus an 11.6-inch Curved Control Screen from Panasonic. Unfortunately, even if you have the means and want to buy this Thunderbolt, it's not for sale. However, Galpin Aston Martin is taking limited orders for a tweaked version with a revised front end that includes different intakes on either side of the grille and without the Panasonic infotainment screen. As designer for the Aston Martin DB9 and V8 Vantage, the Thunderbolt can be thought of as Fisker's return to the British brand, albeit in an unofficial and extremely limited way. Still, it's fascinating to get a glimpse at what the marque's models might look like, if he were still there. Related Video: HENRIK FISKER UNVEILS HIS LATEST DESIGN STUDY, A TIMELESS GT COUPE, AT 2015 AMELIA ISLAND CONCOURS D'ELEGANCE One-Off V12 Vanquish-Based Coupe Features Carbon Fiber Coach-Work and World's First Panasonic Curved Screen Infotainment System Amelia Island, Florida (March 14, 2015) – Henrik Fisker today took the wraps off of his latest design study, the "Thunderbolt," at the 2015 Amelia Island Concours d'Elegance. Designed by Henrik Fisker as a powerful GT coupe; this is his personal interpretation of how his Aston Martin V12 Vanquish coupe could look like.