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Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Race Recap: 2014 24 Hours of Le Mans defines 'endurance'

Commenting on the rush of events that rocked beginning and end of the 24 Hours of Le Mans, Paul Truswell of Radio Le Mans said "the race is about the ability to endure, not just the ability of drivers to do what they do for a long time." The entire race machine, all the way down to the pit boards and radios, has to survive the stress and abuse of the entire day. This was the race to prove those words.
There were two Toyotas, two Porsches and three Audis, five of the seven led the race at some point, six of the seven ran in the top three. Toyota will be hugely disappointed that it didn't win when its car and drivers were so, so strong, but they gave Audi the kind of scare we haven't seen since the best of Peugeot's days, and Toyota did a better job of it even in the loss. Porsche blew away everyone's expectations, falling 3.5 hours short of a fairy tale ending that would have made Disney cry.
But Le Mans doesn't really do fairy tales. Well, not that fairy tale. Audi's Twitter handle during the event was #welcomechallenges. As usual, Le Mans answered for the entire field.

2019 Aston Martin Vantage ridealong: Going to the extremes

"My job is to make them drive like they look," Matt Becker, Aston Martin's vehicle attributes engineer, tells me. The engine is idling, and we're harnessed inside of the 2019 Vantage test mule's racing bucket seats, somewhere on a frozen lake near the Arctic Circle in Sweden. Since the Vantage is Aston's best seller, and it's representative of the things the brand stands for, it's safe to say this chilly prototype is the most important Aston Martin on the planet right now. "Shall we have a go?" Becker rhetorically asks, looking out at the ice track. "First, with all the systems on. We test and develop this car with systems on and off, at every stage." Becker shifts the Vantage into Drive, and immediately it sounds happier. Under the hood is an Aston-ized, AMG-sourced twin-turbo V8, packing 503 horsepower and 505 lb-ft of torque. It was given the full work-over, and the controller algorithms were developed to make it behave like a proper Aston. Power is channeled through an eight-speed ZF automatic gearbox. How and when the power comes on depends on driving conditions and mode, of which the 2019 Vantage has three: Sport, Sport Plus and Track. Absent is the DB11's GT mode, which fits perfectly on the grand tourer but not on a pure sports car such as the Vantage. Throughout testing, the Vantage stays under heavy camouflage and even sports some DB11 bits at first to deter speculation. But despite the partial DB11 drag, the Vantage will embody CEO Andy Palmer's directive: "[W]e need greater differentiation between the lines." While the DB11 is a striking and elegant grand tourer, the Vantage dials up the aggression over its predecessor. A massive, oxygen-gulping grille dominates the frontend. The car is about the same width as the DB11, but in person, it seems twice as wide as more pedestrian sports cars. Fender vents serve both functional and aesthetic purposes. The lip of the trunk swoops up, a naturally integrated spoiler that will help deliver downforce. But there's a lot more at play than is even immediately evident to the eyes, most important of which is the electronic rear differential. This the first Aston to ever be fitted with an e-diff. As Becker explains: "What that allows us to do is vary the amount of torque across the rear axle that we have, which allows you to make the car very short, very agile. Add in tricks like Dynamic Torque Vectoring, and because we can open up the diff, it's like putting a pole in the ground when you're skiing.