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Aston Martin brings ice driving program to America [w/video]

With between four and six hundred horsepower channeled to the rear wheels from a V8 or V12 engine mounted up front, an Aston Martin – any Aston Martin, really – might not seem like the smartest choice for driving on ice and snow. But that can also make it the most fun, and the most enlightening to experience. That's the point behind the Aston Martin On Ice program: allowing customers to drive the latest Gaydon has to offer on slippery, wintery surfaces. But whereas the On Ice program has been established for years in St. Moritz, Switzerland and in the Swedish Lapland, this year it arrived in America for the first time. A series of custom tracks – including a braking/cornering loop, slalom, skid pad and a full circuit – were carved into the snow in Crested Butte, CO, where expert driving instructors taught customers a thing or two about how to handle a powerful twelve-cylinder GT car like a DB9, Vanquish or V12 Vantage. The program has concluded for the season, returning next February, but in the meantime Aston will use the Colorado base camp as the center of its driving experience through the Rockies. Check out the video footage and the details in the press release below. ASTON MARTIN... ON ICE - New US ice driving program launches in Crested Butte, Colorado - Affords customers the opportunity to drive full Aston Martin range in extreme winter conditions - Utilises custom-built Aston Martin facility Irvine, CA, 17 March, 2014 – Aston Martin has launched the company's first ice driving program in North America, hosted at Crested Butte, Colorado providing customers with the ultimate driving experience against a stunning mountainous backdrop. Offering customers the opportunity to experience the full potential of the Aston Martin range and hone their driving skills, the new On Ice program took place in the heart of the Colorado Rocky Mountains in a unique setting, with an ice track custom built for the occasion as illustrated in a new film from the event, released today. Comprising a braking/cornering exercise loop, slalom, skid pad and full circuit, the bespoke Aston Martin track was especially constructed for the occasion over the last four months. Under expert tuition, participants were guided through the facility, embarking upon a series of braking, cornering and handling exercises before putting their skills to the test on a mile-long frozen road course.

Weekly Recap: Aston Martin to add another sports car, new Lagonda sedan, EVs

Aston Martin will revamp and expand its lineup as part of a five-year plan laid out by the company's new executives. If it succeeds, the strategy will position Aston for growth as an independent automaker with a more stable future in its second century. Aston will replace all of the cars in its current lineup and add a fourth sports car to its stable. It currently has three: the DB9, Vanquish and Vantage. The unnamed sports car will be joined by a production version of the DBX concept – an all-wheel-drive electric car that treads near crossover territory – that was revealed at the Geneva Motor Show. Aston's electric strategy also includes a potential electric-powered Rapide. Eventually, Aston plans to build a new four-door Lagonda. Though Aston will diversify its portfolio and the range could expand to seven vehicles, it will limit production to around 7,000 units annually, said Aston Martin marketing and communications director Simon Sproule, who described the company's strategy in an interview with Autoblog. CEO Andy Palmer, who joined Aston last year from Infiniti, has also spoken recently about remaking the company for the future. EVs are a major part of Aston's future, Sproule stressed, because they allow the automaker to "balance" its portfolio. Aston is studying the feasibility of an electric Rapide and is working with an undisclosed engineering firm. It's likely to use a plug-in setup and would cost $200,000 to $250,000 or more. It could use either a rear-wheel or all-wheel-drive configuration. View 14 Photos "It's a study, but we're serious about it," Sproule said. He added for emphasis: "If not this, there will be an electric Aston Martin in the future." Aston has taken note of what Tesla has done with the brisk-driving Model S and decided that's the dynamic it wants for some of its own cars. Even though EVs don't emit the same sonorous note as a V12 – they're better than the alternative, Sproule said. "The sound of silence is much more preferable than the sound of a four-cylinder whining away under the hood of an Aston Martin," he said. Speaking of V12s, they're not going away. Aston will continue to make its own V12 engine, but will source its V8 from Mercedes-AMG (whose parent, Daimler, owns a small stake in Aston). While the V12 is sure to please the faithful, Aston admits EVs and the crossover-like DBX will rankle many. Sproule argues those are the moves that will keep Aston relevant.

Buy Sir Stirling Moss's '54 Aston Martin DB3S for just $10m

Bonhams estimates this rare 1954 Aston Martin DB3S will fetch as much as $10 million when it hits the auction block late next month. The fifth of 31 examples (and only 11 works racers) built, this particular DB3S was originally built for the private use of the company's owner David Brown. But after three other examples were destroyed at Le Mans in 1954, Brown handed his car over to the racing department, which replaced the fiberglass bodywork with aluminum and put it to work. Drivers like Sir Stirling Moss, Peter Collins, and Roy Salvadori drove it at Spa, the Nurburgring, and the Mille Miglia. As if that provenance weren't enough, the roadster then went on to appear in the '60s comedy School for Scoundrels alongside Ian Carmichael, Terry-Thomas, and Janette Scott – plus an Austin-Healey 100-Six and a 1928 Bentley 4 1/2 -Litre Open Tourer dubbed the "Swiftmobile." Bonhams has chassis number DBS3S/5 consigned for its upcoming sale at the old Aston Martin Works factory in Newport Pagnell. With all that history, the auction house anticipates it will sell for GBP6,000,000-7,000,000 – equivalent to $8.5-10 million at current exchange rates. That would, according to the records at Sports Car Market, make it one of the most valuable Astons ever sold at auction, besting the DB3S that Gooding & Company sold in 2014 for $5.5 million. Related Video: THE 1954 ASTON MARTIN DB3S: CAR OF THE SILVER SCREEN RACED BY THE GREAT STIRLING MOSS, NOW OFFERED AT BONHAMS A rare Aston Martin Works team car – chassis number DB3S/5 – which was campaigned in period by such legendary racing drivers as Sir Stirling Moss, Peter Collins and Roy Salvadori, and latterly went on to co-star with Terry-Thomas in 1960s movie classic 'School for Scoundrels', will be offered at Bonhams Aston Martin Works Sale on 21 May 2016. It is estimated at GBP6,000,000-7,000,000. This historic Aston Martin began life as the personal road car of David Brown, the multi-millionaire industrialist owner of the Aston Martin marque. Under Brown's reign the legendary post-World War 2 'DB' series of Aston Martin cars were built, including the Atom, the DB2, DB3, DB4, DB5, DB6, DB7, DB9 and the DBS, all named using Brown's initials. Aston Martin also built a number of DB3S models for the Works racing team.