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Weekly Recap: Aston Martin to add another sports car, new Lagonda sedan, EVs

Aston Martin will revamp and expand its lineup as part of a five-year plan laid out by the company's new executives. If it succeeds, the strategy will position Aston for growth as an independent automaker with a more stable future in its second century. Aston will replace all of the cars in its current lineup and add a fourth sports car to its stable. It currently has three: the DB9, Vanquish and Vantage. The unnamed sports car will be joined by a production version of the DBX concept – an all-wheel-drive electric car that treads near crossover territory – that was revealed at the Geneva Motor Show. Aston's electric strategy also includes a potential electric-powered Rapide. Eventually, Aston plans to build a new four-door Lagonda. Though Aston will diversify its portfolio and the range could expand to seven vehicles, it will limit production to around 7,000 units annually, said Aston Martin marketing and communications director Simon Sproule, who described the company's strategy in an interview with Autoblog. CEO Andy Palmer, who joined Aston last year from Infiniti, has also spoken recently about remaking the company for the future. EVs are a major part of Aston's future, Sproule stressed, because they allow the automaker to "balance" its portfolio. Aston is studying the feasibility of an electric Rapide and is working with an undisclosed engineering firm. It's likely to use a plug-in setup and would cost $200,000 to $250,000 or more. It could use either a rear-wheel or all-wheel-drive configuration. View 14 Photos "It's a study, but we're serious about it," Sproule said. He added for emphasis: "If not this, there will be an electric Aston Martin in the future." Aston has taken note of what Tesla has done with the brisk-driving Model S and decided that's the dynamic it wants for some of its own cars. Even though EVs don't emit the same sonorous note as a V12 – they're better than the alternative, Sproule said. "The sound of silence is much more preferable than the sound of a four-cylinder whining away under the hood of an Aston Martin," he said. Speaking of V12s, they're not going away. Aston will continue to make its own V12 engine, but will source its V8 from Mercedes-AMG (whose parent, Daimler, owns a small stake in Aston). While the V12 is sure to please the faithful, Aston admits EVs and the crossover-like DBX will rankle many. Sproule argues those are the moves that will keep Aston relevant.

Aston Martin Lagonda supersaloon gets official with first delivery

Over the past 67 years since Aston Martin acquired the Lagonda marque, the name has come and gone, but now it's back again. After an aborted attempt at reviving the brand with a much-criticized SUV concept at the 2009 Geneva Motor Show, Aston is building a new high-end sedan exclusively for the Middle Eastern market, and this is our best look at it yet. We first caught glimpse of the upcoming new Lagonda a few months ago when it was spotted undergoing testing, and Aston released preliminary details and a couple of teaser images just last month. But now it's shipping the first example for testing to the Sultanate of Oman on the Persian Gulf coast, and it has evidently allowed Oman Air and the Aston Martin Oman dealership to release a handful of photos. What we can see is a pretty handsome sedan that borrows stylistically from the original Aston Martin Zagato sedan that shocked the world in the mid-'70s, not to mention cues from the Zagato Centennial concepts revealed last year. It's possible this is Aston's new design direction, a bid to finally take it away from the gorgeous but overfamiliar styling of its current crop. The fresh look is more squared off, with narrower head- and taillights. It's also possible, of course, that this new look will remain specific to future Zagato-branded vehicles. Look close enough and you'll notice that the handsome sedan is wearing the Lagonda badge, not those of Aston Martin. Oman Air Partners With Aston Martin For Exclusive New Lagonda Test Date: 25 August 2014 World class luxury airline Oman Air is today, [TBC], proud to announce a key partnership with globally renowned British car manufacturer Aston Martin which sees the Middle Eastern carrier bring the marque's yet-to-be-launched Lagonda to Muscat as part of its early testing programme. Reviving the iconic Lagonda name from Aston Martin's renowned heritage, the brand new car is a top-of-the-range, luxury four-door super-saloon which has been designed exclusively for the Middle East market – and Oman's awe-inspiring mountains, deserts and state-of-the-art road network are providing the perfect backdrop for essential summer heat testing.

Aston Martin signs Letter of Intent for technical partnership with AMG

A little over two months ago came reports that Daimler and Aston Martin were in talks, again, about "supply and technical-cooperation agreements." The next step has been taken with Aston Martin announcing that it has signed a Letter of Intent that looks "towards a technical partnership" with Mercedes-AMG GmbH, and the two companies aiming to have definitive agreements done by year's end.
While it will get to use certain electric and electronic components from AMG, the true golden egg for the maker of the Vanquish will be the ability to develop a new line of "bespoke V8 powertrains" that will be fitted to "a new generation of models." In return for opening up the larder, Daimler will get a non-voting stake of up to five percent of Aston Martin.
Nothing else is being said about the tie-up for the moment, but there's a press release below with a few more details.