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Aston Martin considering three new model lines

With a new captain at the helm and flush with development cash, Aston Martin is undertaking an ambitious revitalization. The company provided some new details on that plan at the Shanghai Motor Show this week. Called the Second Century plan, the steps outlined by the company's new chief executive Andy Palmer include replacing every model in Aston's lineup by the end of this decade – now less than five years away. That's a pretty aggressive plan, but one that critics would say is sorely needed for a company with a model line as antiquated as Gaydon's. But that's not the end of the story. In addition to replacing its current models, Aston's revitalization plan also calls for adding "up to three new model lines" to its range. Now we already knew that the British automaker is working on bringing the DBX crossover concept to production, as well as a Lagonda sedan more widely available than the strictly limited Taraf. But just what that third model line would be, we don't know at this point. We could be looking at a new sports car, an additional Lagonda model (perhaps a larger crossover) or something else entirely. One thing's for sure, though: Aston isn't about to reskin one of its current models and call it a day as it has been (to considerable effect, mind you) for much of its recent history. It has a new platform under development, a new deal with Mercedes to provide engines and other technologies, and an influx of R&D funds provided principally by its new stakeholder Investindustrial. All of that adds up to a breath of fresh air being blown into the century-old automaker the likes of which it hasn't seen since Ford rescued it from obscurity in the 1990s and gave most of the building blocks it's still using today. ASTON MARTIN LAGONDA LOOKS AHEAD IN CHINA - Asia show debuts for DBX Concept and Lagonda Taraf - Comprehensive product renewal and expansion ahead - Aston Martin underlines commitment to the Chinese market 20 April 2015, Shanghai: Luxury British car brand Aston Martin Lagonda is confidently looking to the future at the 16th Shanghai International Automobile Industry Exhibition, with CEO Dr Andy Palmer leading the company into an exciting new era reaching far into the next decade. For the first time in China the innovative DBX Concept and exclusive Lagonda Taraf were unveiled, spearheading Aston Martin's display at the show.

Aston Martin barn finds highlight $16M Bonhams sale

Every year, Bonhams holds an auction of classic Aston Martins at the automaker's historic home in Newport Pagnell. But never has it brought in as much as it did this year. The 16th annual Aston Martin Sale, held this past weekend, raked in an impressive GBP10,280,275 in sales – equivalent to nearly $16 million at current exchange rates. Among the highlights of the 50 classic Astons sold were a number of barn finds, including a pair of DB Mark II sports saloons from 1958 that doubled the pre-sale estimates to sell for GBP104,540 and GBP115,740, respectively. Those weren't even the top lots of the day, though. A 1962 DB4 Series IV Vantage Convertible that was once owned by legendary thespian Sir Peter Ustinov sold for GBP1,513,500, while a 1966 DB5 Vantage Convertible went for GBP1,524,700 to claim the top spot. "The quintessentially British marque of Aston Martin attracts interest from enthusiasts across the world, a fact demonstrated here again this year as we took bids from all corners of the globe," said Bonhams' Tim Schofield. "The sale attracted a larger and more cosmopolitan attendance than ever before, achieving an excellent result." The auction was complemented by the Spring Concours held by the Aston Martin Owners Club down the road at Woburn Abbey in nearby Bedfordshire, bringing out a record assembly of 350 Astons old and new. The company used the occasion to mark the UK debut of the new Lagonda Taraf as well. BIGGEST BONHAMS SALE TO DATE AT ASTON MARTIN WORKS - 16th annual Aston Martin Sale sees total transactions top GBP10m - Sir Peter Ustinov-owned DB4 Series IV Vantage Convertible nets GBP1.5m - More than 50 sports cars and 170 items of automobilia change hands 11 May 2015, Newport Pagnell, Buckinghamshire: In its 60th anniversary year Aston Martin Works played host to another hugely busy Bonhams Aston Martin Sale on Saturday – with GBP10.3m worth of rare and prized sports cars changing hands. The historic home of the great British luxury brand was the venue for the 16th annual Bonhams Aston Martin Sale, which saw around 50 classic Aston Martins sold. The annual sale is recognised as a globally-significant occasion for Aston Martin collectors and enthusiasts around the world. The 2015 event was the biggest to date, setting a sales total of GBP10,280,275 and witnessing a fascinating and diverse collection of Aston Martin-related automobilia go under the hammer in several hours of exciting and highly-charged bidding.

Aston Martin launches Evolution Academy driver training program

No longer content with simply recruiting new talent when they're ready, young driver training programs are becoming increasingly vital to a racing team's success and continuity. But while most of those programs are run by Formula One teams like Red Bull and Ferrari, this time it's Aston Martin that's set up a network of its own. The British automaker, as any endurance racing fan will tell you, has a robust motorsports program, including works entries in the FIA World Endurance Championship, at the 24 Hours of Le Mans and the Nurburgring 24 Hours, to say nothing of the privateer teams it supports in other series around the world. And to feed it with new talent, it has launched the Evolution Academy. Designed for up-and-coming drivers between the ages of 17 and 25, the Aston Martin Evolution Academy will be limited to ten participants each season. Each trainee will be assigned a veteran professional racing driver from the Aston Martin Racing roster, get seat-time in Aston's simulator, and will be coached in everything from fitness and nutrition to marketing and sponsor recruitment. At the end of the program, the top of the class will be offered a contract to race full-time with the company, which would be a pretty plum assignment for any sports racing driver. The announcement was made at the Autosport International show in Birmingham, where Aston is showcasing its various Vantage-based racers. ASTON MARTIN RACING LAUNCHES LANDMARK EVOLUTION ACADEMY 7 January 2015, Gaydon: Aston Martin Racing is launching a young driver programme, the Evolution Academy, which offers a coveted 2016 Aston Martin Racing works driver contract to the most successful participant of the season. The academy, being launched at the Autosport International Show, is open to applications from drivers aged 17-25 competing in an Aston Martin racing car this season. It has been devised by the Banbury-based team to help support and develop young talent, as well as creating a breeding ground for Aston Martin Racing works drivers of the future. Successful applicants, limited to a maximum of ten, will be assigned a professional mentor from Aston Martin Racing's team of top GT drivers. In addition, they will be given fitness and nutrition assessments and advice; PR, marketing and sponsorship support; training sessions in an Aston Martin Base Performance Simulator; and Evolution Academy-branded apparel including a race suit and team kit.