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So we think the Aston Martin DB11 Volante is coming in Spring 2018
Wed, Dec 14 2016Most automakers go out of their way to disguise new cars. There's camouflage and body cladding and if a spy photographer does get close enough to get a snap, engineers usually greet them with certain hand gestures. Aston Martin is not most automakers – instead of hiding the new DB11 Volante, it headed to the Arctic Circle in an undisguised car with a "DB11 – Opening Spring 2018" sign on each door. Subtle, guys. The new images of the droptop DB11 should assuage the emotions of critics of the hardtop model's odd roofline. The addition of a fabric softtop improves the car's look immeasurably, giving it a much more conventional profile. Where the sloping, floating roof on the DB11 coupe fights for visual attention with the rear haunches, the convertible top is innocuous, blending in favorably with the strong line over the rear wheels. We can't wait to see this car with its roof down, because it will look stunning. But as is the case with most convertibles, the roofline is the only place where changes happen. Below the beltline, the Volante shares its fascia and, rather unfortunately its weird side vent, with the hardtop model. And of course, the droptop is also sharing its engine with the coupe. We expect the same 5.2-liter, twin-turbocharged V12 and eight-speed automatic when the DB11 Volante debuts. Normally, this is the point in a spy photo story where we'd speculate about when and where a new car will debut. But since Aston Martin helpfully scrawled part of that info on the side of the car, it's not really necessary. The Aston Martin DB11 Volante will debut in spring of 2018, a period that lines up neatly with the Geneva Motor Show. Related Video:
Aston Martin eyes US market for growth
Fri, Aug 5 2016Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.
Aston Martin announces $306M in funding to build DBX, 'other new luxury vehicles'
Fri, May 1 2015Aston Martin has just gotten one step closer to building a crossover, as the British outfit has secured a 200-million-pound (about $306 million at today's rates) infusion of capital from its leading shareholders. The money will allow Aston Martin to develop "a new vehicle based on the DBX concept," although just how closely the production model will adhere to the concept's styling is unclear. Andy Palmer, the company's CEO, also hinted at other models being added, thanks to the funds. "This additional long-term funding, will enable us to add extra model lines and broaden our presence in the luxury market segment by the end of the decade. The DBX concept has generated interest far beyond our expectations," Palmer said in the attached statement. "The additional investment announced today will allow us to realize the DBX and other new luxury vehicles that will form the strongest and most diverse portfolio in our history." It's unclear what these "other new luxury vehicles" will include. Previous reports have indicated a Lagonda-badged replacement for the aging Rapide will be added to the range, although considering the age of the rest of Aston Martin's lineup, it's a safe bet that at least some of this money will also be put towards vehicles beyond the new CUV and sedan. Scroll down for the full press release from Aston Martin. Related Video: ASTON MARTIN LAGONDA ISSUES GBP200 MILLION FUNDING FOR PRODUCT EXPANSION • Investindustrial and Tejara Capital led a further GBP200 million in investment capital in the form of preference shares • Enables production of DBX luxury crossover, building on range of iconic luxury sports cars • FY 2014 revenues of GBP468 million and adjusted EBITDA of GBP66 million announced 30 April 2015, Gaydon: Aston Martin Lagonda today announced that with the leadership of its major shareholders, it has arranged additional committed funding of GBP200 million, enabling the 102-year old luxury sports car manufacturer to develop significant new luxury models that will drive the future of the company under its strategic business plan. The additional capital investment comes in the form of GBP200 million of preference shares; GBP100 million of which were issued on 29 April 2015 with the remaining GBP100 million – already subscribed for - to be issued in the next twelve months, and will further expand the previously announced investment plan. This major investment in new luxury models is at the core of Aston Martin's strategic vision.