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Aston Martin launches Evolution Academy driver training program

No longer content with simply recruiting new talent when they're ready, young driver training programs are becoming increasingly vital to a racing team's success and continuity. But while most of those programs are run by Formula One teams like Red Bull and Ferrari, this time it's Aston Martin that's set up a network of its own. The British automaker, as any endurance racing fan will tell you, has a robust motorsports program, including works entries in the FIA World Endurance Championship, at the 24 Hours of Le Mans and the Nurburgring 24 Hours, to say nothing of the privateer teams it supports in other series around the world. And to feed it with new talent, it has launched the Evolution Academy. Designed for up-and-coming drivers between the ages of 17 and 25, the Aston Martin Evolution Academy will be limited to ten participants each season. Each trainee will be assigned a veteran professional racing driver from the Aston Martin Racing roster, get seat-time in Aston's simulator, and will be coached in everything from fitness and nutrition to marketing and sponsor recruitment. At the end of the program, the top of the class will be offered a contract to race full-time with the company, which would be a pretty plum assignment for any sports racing driver. The announcement was made at the Autosport International show in Birmingham, where Aston is showcasing its various Vantage-based racers. ASTON MARTIN RACING LAUNCHES LANDMARK EVOLUTION ACADEMY 7 January 2015, Gaydon: Aston Martin Racing is launching a young driver programme, the Evolution Academy, which offers a coveted 2016 Aston Martin Racing works driver contract to the most successful participant of the season. The academy, being launched at the Autosport International Show, is open to applications from drivers aged 17-25 competing in an Aston Martin racing car this season. It has been devised by the Banbury-based team to help support and develop young talent, as well as creating a breeding ground for Aston Martin Racing works drivers of the future. Successful applicants, limited to a maximum of ten, will be assigned a professional mentor from Aston Martin Racing's team of top GT drivers. In addition, they will be given fitness and nutrition assessments and advice; PR, marketing and sponsorship support; training sessions in an Aston Martin Base Performance Simulator; and Evolution Academy-branded apparel including a race suit and team kit.

Aston Martin DB11 already has over 1,400 pre-orders

It's barely been a month since Aston Martin revealed the new DB11 at the Geneva Motor Show. The company hasn't even announced all the details yet, but it reportedly has already topped 1,400 pre-orders for the new model. "I think we're at more than 1,400 orders now," Aston chief Andy Palmer told the Motor Report, "which is great for a car that we've not really released the whole details about, and isn't available to be purchased until September." That's impressive considering that the company only sells around 4,000 vehicles each year. View 42 Photos Aston plans to ramp up production to 7,000 units annually, and the arrival of the new DB11 represents a major step forward for the niche automaker. It replaces the DB9 that's been on the market since 2004 and has – alongside the Vantage that's nearly as old – served as the basis for most of the vehicles the company has made over the past decade. However, the DB9 is built on a new platform and uses a new engine and transmission (among other components) supplied by Mercedes-AMG. Its 5.2-liter twin-turbo V12 drives 600 horsepower and 516 pound-feet of torque to the rear wheels through an eight-speed automatic. Aston's latest is slated to reach US dealers in the fall, with a price tag starting at $211,995. That represents only a small increase over the base price for the DB9 GT, which starts at just under $200,000. Rival Bentley's Continental GT tops out in Speed spec just a bit higher at $227,600. Related Video:

Aston Martin may have filed a trademark for a new logo [UPDATE]

UPDATE: Aston Martin did indeed file a trademark for the logo below, but company CEO Andy Palmer has confirmed it will be used for merchandise and won't replace the classic winged logo on cars. Here's Palmer's tweet: For those who reached out, we have no intention to remove/change the Aston Martin Wings.This logo is for merchandise https://t.co/iWdejAwO00 — Andy Palmer (@AndyatAston) January 23, 2017 "There's a shortage of perfect breasts in this world. It would be a pity to damage yours." Those words were spoken by Cary Elwes in the classic 1987 film The Princess Bride. Or, if you prefer, they were written by William Goldman in his book from 1973 by the same name. Either way, it doesn't matter. The point is, there aren't many things in this world that are perfect, and that have stood the test of time without alteration. The Aston Martin logo is one of those rare things. Apparently, Aston Martin filed a trademark application for a new logo. You can see it below. It's unclear where this design might make an appearance. If it's on pens, watches, or some other non-vehicular form, that's fine. If it's on the bonnet of a new supercar rolling down the line at Aston's plant in Gaydon, well... that's another matter entirely. Please, Aston Martin, your logo is perfect and has stood the test of time. Don't even think about changing it. Related Video: