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Aston to show $99k V8 Vantage GT, special editions in NY [w/video]

Aston Martin has never been touted for the affordability of its cars, but with its new V8 Vantage GT, it's at least taking a stab at the concept. Priced at $99,900, the company probably feels like it's giving them away. Aston Martin says its Vantage GT is inspired by its long history in motorsports. Available as either a coupe or convertible (at extra cost), the GT packs the automaker's 4.7-liter V8 pumping out 430 horsepower and 361 pound-feet of torque capable of getting it to 60 miles per hour in 4.6 seconds and to a top speed of 190 miles per hour. Buyers can choose between either a seven-speed automated manual with magnesium paddle shifters or a traditional six-speed manual. Despite the stripped-down price, buyers aren't going to be missing many amenities in the GT. It comes standard with graphite-painted alloy wheels and black trim around the headlights side windows, exhausts and taillights. An optional graphics pack recalls Aston Martin's 24 Hours of Le Mans success with contrasting colors on the grille, mirror caps, rear diffuser and – on coupes – the A-pillar. The interior gets carbon-fiber sill plates, Alcantara door panels and sport seats from the V12 Vantage S. North American sales begin in the third quarter. The other new Aston slated for reveal at this week's New York Auto Show is the DB9 Carbon Edition, which is aimed at carbon fiber lovers. It adds loads of the stuff inside and out in a traditional mix of luxury and high performance. It begins as a standard DB9 with a 6.0-liter V12 rated at 510 hp and 457 lb-ft and a six-speed automatic transmission. The big engine cruises to 60 mph in 4.6 seconds and to a top speed of 183 mph. The Carbon Edition is actually separated into two different editions. Carbon Black models come in Carbon Black II exterior paint, and Carbon White models use Stratus White. Both come with a wide variety of carbon trim, including on the side strakes and taillight trim, with a black mesh grille and window trim accentuating the look. Buyers can also add an optional carbon fiber front splitter rear diffuser and mirror caps. Prices start at $199,995 and deliveries begin in the third quarter. Scroll down to get all of the details on the new Astons, and to see a Bloomberg video with Julian Jenkins, Aston Martin's president of the Americas, talking up his company's new entry-level baby. The video meant to be presented here is no longer available. Sorry for the inconvenience.

Cash influx could help Aston Martin double sales

Aston Martin is on the verge of a major product overhaul – complete with new architecture and powertrains. And good thing, considering that the Vantage and DB9 are each about a decade old. But to make it all happen, the British automaker is going to need a massive capital influx. Fortunately, that's just what it got when Investindustrial came on board. The Italian private equity fund, which previously owned a large chunk of Ducati and is now building a Ferrari theme park in Spain, bought a 37.5 percent stake in Aston Martin back in 2012. The acquisition reportedly cost Investindustrial the better part of a quarter billion dollars, but that's not the end of the firm's investment in Aston. According to Bloomberg, Investindustrial is now pouring even more into the Gaydon-based marque to help fund its product blitz. The output of that investment is expected to be announced at the upcoming Geneva Motor Show. That's where Aston's new chief executive Andy Palmer (whom Investindustrial reportedly helped poach from Nissan) is tipped to announce the company's new product plan that is earmarked to help double the company's sales from around 4,000 units last year to as many as 8,000 once those new products reach the market. The plan will assuredly include replacements for Aston's trademark luxury GTs, but could also encompass a new crossover utility vehicle to give it a greater foothold in growing markets like China while taking on similar new products from key rivals like Bentley and Maserati. While those two competitors are owned by larger auto groups – Volkswagen and Fiat Chrysler, respectively – Aston is independent. It's brokered a deal with Mercedes (thanks once again in no small part to Investindustrial) to help with components it can't effectively develop in-house, but the cash injection will be critical to the brand's revival plans.

Aston Martin may have filed a trademark for a new logo [UPDATE]

UPDATE: Aston Martin did indeed file a trademark for the logo below, but company CEO Andy Palmer has confirmed it will be used for merchandise and won't replace the classic winged logo on cars. Here's Palmer's tweet: For those who reached out, we have no intention to remove/change the Aston Martin Wings.This logo is for merchandise https://t.co/iWdejAwO00 — Andy Palmer (@AndyatAston) January 23, 2017 "There's a shortage of perfect breasts in this world. It would be a pity to damage yours." Those words were spoken by Cary Elwes in the classic 1987 film The Princess Bride. Or, if you prefer, they were written by William Goldman in his book from 1973 by the same name. Either way, it doesn't matter. The point is, there aren't many things in this world that are perfect, and that have stood the test of time without alteration. The Aston Martin logo is one of those rare things. Apparently, Aston Martin filed a trademark application for a new logo. You can see it below. It's unclear where this design might make an appearance. If it's on pens, watches, or some other non-vehicular form, that's fine. If it's on the bonnet of a new supercar rolling down the line at Aston's plant in Gaydon, well... that's another matter entirely. Please, Aston Martin, your logo is perfect and has stood the test of time. Don't even think about changing it. Related Video: