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Best in Show From 2016 Geneva Motor Show | Autoblog Minute

Highlights of our favorite vehicles from the 2016 Geneva Motor show. Aston Martin Bugatti Autoblog Minute Videos Original Video 2016 geneva motor show Bugatti Chiron aston martin db11 koenigsegg regera touring superleggera disco volante db11

Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

This Aston Martin V8 Vantage prototype sounds like it has AMG power

We've known for a while now that the next Aston Martin V8 Vantage would get power from a turbocharged Mercedes-AMG engine, but this is the first time we've had a chance to hear it. The video above, recorded by Autoevolution, shows a prototype of the 2018 Aston Martin Vantage cruising around roads near the Nurburgring. The sound is definitely similar to other V8-powered Mercs, and absolutely does not an Aston power plant. As for how good it sounds, the office is split. At least we're in agreement that it's good the car will probably be offered with a manual transmission. We can also pick out a few little details from the body. This new Vantage will get fender vents like those on the DB11 starting from just behind the front wheel arch. The DB11's high and wide rear haunches will carry over as well. This particular prototype has a very deep chin spoiler up front, which may indicate there will be more than one version. The headlights are concealed well, but considering the similarities to the DB11 in other areas, we'd expect similar swept-back headlights up front. Basically, the Vantage is shaping up to continue Aston's tradition of similarly shaped sports cars in different sizes, but that's hardly a bad thing when the resulting cars look so good. Related Video: News Source: Autoevolution / YouTube via Road & TrackImage Credit: Autoevolution / YouTube Spy Photos Aston Martin Coupe Future Vehicles Performance Videos viral video mercedes-amg aston martin v8 vantage