2011 Aston Martin Dbs Volante Convertible W/ Only 6k Miles And Full Warranty on 2040-cars

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Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

Aston Martin DB11 arrives with 600 horsepower, stunning design

The drapes have been removed from the new DB11, billed by Andy Palmer, Aston Martin's chief executive, as "not only the most important car that Aston Martin has launched in recent history, but also in its 103-year existence." Well, they all are, Andy. Aston Martin is such a small company that it bets the farm with each new model. That's part of its appeal, for Aston's one constant is the svelte beauty of its cars, which (lest we forget) are the company wheels for one Commander James Bond. So the DB11 is important, make no mistake. It goes on sale this autumn and will cost $211,995 in the US. It's the tenth car (there was no DB8) in a lineage that began in 1948 with the DB1 – the first car to bear the initials of then owner, David Brown. Just 15 DB1s were made, but the DB line has been the most successful model for Aston Martin over the years, including such cars as the DB5 and DB7 as well as the 2003 DB9, which was the last all-new Aston Martin. This totally new DB11 is a clean-sheet approach from design director Marek Reichman, with a new aluminum bodyshell, suspension, cabin, and a Mercedes-Benz-based electronic architecture, which runs the systems. View 24 Photos To save fuel the engine will close down one bank and run as a 2.6-liter straight-six when the extra power is not required. The heart is a brand-new, 5.2-liter V12 boosted with two Mitsubishi Heavy Industries twin-scroll turbochargers with water-to-air inlet-charge coolers. It punches out 600 horsepower at 6,500 rpm and 516 pound-feet of torque from 1,500 rpm. Maximum speed is said to be 200 miles per hour with 0-62 acceleration in 3.9 seconds. The new engine drives the rear wheels via a ZF eight-speed automatic transmission and a mechanical limited-slip differential. Aston moved from the previous 6.0-liter naturally aspirated unit to a 5.2-liter biturbo to improve the part-load efficiency and EPA fuel economy figures. "In downsizing we want the emissions and we want the economy, but more than those, we want the torque," says Ian Minards, director of product development. To save fuel the engine will close down one bank and run as a 2.6-liter straight-six when the extra power is not required, but to prevent the exhaust catalyst from overcooling, the electronics switch between two banks. "It's undetectable," says Minards. Minards' team spent three years creating this car. "It's been a little bit daunting," he says.

Mercedes to offer SL, GL platforms to Aston Martin?

The agonizingly slow courtship between Aston Martin and Mercedes-Benz has been a regular topic of conversation ever since the 2009 Lagonda Concept debuted, riding on a Mercedes GL chassis. Beyond that one polarizing concept, though, nearly every other attempt to pair the two brands up in a major way has fallen through. Only the technical partnership between Mercedes and Aston for certain components from AMG, which was negotiated back in July, has held up so far.
That may finally be set to change, according to an excellent profile of the two brands' relationship from Automobile, which claims that two platforms will unite the Germans and Brits. The first tie up is, not surprisingly, a sports car.
As Aston Martin's VH platform - which underpins every car that comes out of Gaydon - continues to age, the pressure will well and truly be on Aston to find a next-gen replacement to underpin the successors to the Vantage, Vanquish, DB9 and Rapide. Automobile claims Mercedes has just such an architecture, in the form its new modular sports car platform. This new platform is slated for the next-generation SLK and SL and is still in its design infancy.