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Aston Martin underscores its independence with the DB11

Aston Martin's future looked murky under private ownership after it was cast off by Ford in 2007. The British icon had an aging lineup and seemingly little chance to weather the looming economic storm and transform into a modern automaker. Nearly a decade later, Aston has defied doubters and reaffirmed its independence, which was embodied by the 600-horsepower DB11 revealed this week at the Geneva Motor Show. This high-powered sports car is a microcosm of Aston's strategy and capabilities. The 5.2-liter V12 was developed in-house and uses twin turbochargers to outgun the old naturally aspirated 6.0-liter 12-cylinder. The aluminum platform and sleek, contemporary design are all Aston. These are the pillars of its so-called second century plan. "This is not only the most important car that Aston Martin has launched in recent history, but also in its 103-year existence," CEO Andy Palmer said in a statement. "The DB11 rightfully places Aston Martin once again as a leading brand in the luxury automotive market." Aston also knows its limitations under private stewardship, which is why it tapped partner Daimler for the infotainment system. The German giant holds five percent of Aston, which is owned by a Kuwaiti consortium and an Italian equity group. Aston leadership chose the areas that defined the company's future and outsourced the non-essentials. That strategy allowed it to focus on making the DB11 true to the company's heritage. Sure, it faces challenges against stiff competition from high-end sports-car makers, but it's already gaining traction. "[It] will have to prove the company's new platform and powertrain technology while generating solid profits," IHS analyst Tim Urquhart wrote in a research note. "However, the omens for Aston are good, with over 1,000 advanced orders already." Even though Aston has ambitious plans to expand its product portfolio with a crossover and electrified vehicles, the DB11 remains the flagship. In 2007, many would have questioned if this car was even possible. Now the question is: What's next? News & Analysis News: Fiat Chrysler CEO Sergio Marchionne wants to partner with Apple to build its car, according to Bloomberg. Analysis: Sure he does. A lot of carmakers probably do. Sergio isn't shy about partnerships. This is the guy who turned an earnings call into a manifesto on industry consolidation and used a bizarre hugging analogy to illustrate his pursuit of General Motors. In this case, he's right.

Woman wins Aston Martin during Price is Right Dream Car Week

If you need a quick shot of happiness to warm your day, watch this clip of a woman's reaction as she wins a $120,000-Aston Martin V8 Vantage on The Price is Right. The show doesn't usually give such high-dollar vehicles, but this is Dream Car Week, which considerably increases our interest in the prizes. This wedding photographer plays Spelling Bee where the goal is to pick the letters for "car" or win immediately with one of the cards that displays "Car." Skip to 3:38 into the video to dispense with her choosing the prices of items and get straight to the heart of the game. Host Drew Carey tries to convince the woman not to play with the offer of $25,000 cash, but she presses forward. That was a great decision, and the woman goes wild about winning the British sports car. It's wonderful to see someone so excited about getting such a fantastic prize. We hope she really enjoys driving her new Aston Martin. Related Video:

Rare 1958 Aston to be auctioned in Tennessee

Decaying Aston Martins are showing up on the auction block all over the world. The final, original DBS recently went up for bid in the UK, and to go up for sale on the other side of the Atlantic, a 1958 DB Mark III was recently found wasting away in a Tennessee garage. "I didn't know much about it, except it was old and worth some money," said owner Tammy Maxwell to Clarksville Now. Her husband bought the Aston in Hawaii in 1975 and carried the car along with him until the family settled in Tennessee. He originally intended to restore it but an illness got in the way. Now, the vintage coupe is crossing the auction block in Cumberland Furnace, TN, on April 11 through Auction World Gallery. This example is in very rough shape, though. The paint and trim are gone from the entire front end, and the interior is a rat's nest of parts. There's no mention of whether the powertrain is intact, although a crankshaft is visible sitting in the boot and possibly a carb on the passenger seat. It's going to be a big project to get this Mark III back on the road. According to Aston Martin, the company built just 552 examples of the DB Mark III, and 462 of them were the coupe body style shown here that featured a hatchback. Power came from a 2.9-liter inline-six routed through a four-speed manual gearbox. The car also grabbed a unique footnote in pop culture history as James Bond's car in the book Goldfinger, rather than the DB5 in the film version.