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Aston Martin DB10 based on V8 Vantage

If you looked at the new DB10 that Aston Martin revealed just a few days ago and thought as we did that it looked an awful lot like a reskinned Vantage, there's good reason for that. According to Automotive News, a reskinned V8 Vantage is exactly what the DB10 is. Instead of basing the limited-production spymobile on the new architecture it's developing and fitting it with the new engine it's sourcing from Mercedes-AMG, the DB10 is built around the same VH platform and V8 engine as the aging Vantage. Though it's evolved over the years, the VH platform dates back to the V12 Vanquish that launched way back in 2001. The second generation of that platform underpins the Vantage on which the DB10 is reportedly based, powered by a version of Jaguar's AJV8 engine that dates back to 1996. What is new about it is the design language that the new DB10 previews. More than any recent concept – like the DP-100 Vision Gran Turismo, CC100 Speedster or the most recent Zagato one-offs – the DB10 is said to embody the new direction in which Marek Reichman and his team plan to take the company's styling, moving away from the current theme it has employed for the past couple of decades. So while the DB10 you see here may not be packing much in the way of new technology, the subsequent models that will follow its lead hopefully will.

Aston Martin launches AMR line with ultra-exclusive Vantage and Rapide

Aston Martin has taken to Geneva to launch a new line it calls AMR. According to the British automaker, this brand is designed to connect the company's racecars and road cars. In this quest, the models will feature performance and design upgrades to provide some of the look and feel of those racecars. Every model in the Aston family will get an AMR iteration, but the company will start with the Rapide AMR and the Vantage AMR Pro. The milder of the two, unsurprisingly, is the Rapide AMR. As with all future AMRs, the car was developed by the main branch of Aston, while the AMR Pro cars will be developed by the Aston Martin Advanced Operations department. Among the Rapide's updates is a massaged 6.0-liter V12 with a new exhaust that produces 592 horsepower. That engine will propel the car to a top speed of 210 mph. The car also features a new front bumper with a very tall grille. This look is shared with the Vantage AMR Pro, and it makes both cars look as though they've been told something astonishing, but it works. And, to be fair, the standard Rapide already had a tall grille. The nose is accompanied by 21-inch wheels, a new front splitter, side skirts, rear spoiler, and rear diffuser. Inside there is plenty of dark gray Alcantara with gray and lime green highlights throughout. These match the Stirling Green and lime green paint scheme on the outside of both cars. The cabin also has carbon fiber seats, center stack, and center console. View 20 Photos The Vantage AMR Pro kicks everything up a few notches. It's a track-only car, powered by a version of the V8 found in the Aston Martin Vantage GT4 race car. In the AMR Pro, it produces 500 horsepower. The engine sits beneath a hood that is the same as what Aston uses on the World Endurance Championship cars. The rear wing is also taken from those racers. Other body modifications include a new splitter, fenders, side skirts, and rear diffuser. The car has additional performance upgrades in the form of an adjustable suspension, and center-lock wheels with Michelin Pilot Cup 2 tires. Inside, the car has most of the same upgrades as the Rapide, but it also gets a roll cage. Aston didn't release pricing, but it did say how many of each car will be built. Not surprisingly, there won't be many of each. The company will build 210 Rapide AMRs, but just 7 Vantage AMR Pros. So if you want one, you'd better act fast. Otherwise you'll have to wait for AMR versions of other Astons. Related Video:

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx