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Aston Martin updates Vanquish, Rapide S for 2015 [w/videos]

For such a small company, Aston Martin certainly keeps busy. Having already previewed its new V12 Vantage S Roadster ahead of its Pebble Beach unveiling, the British marque recently confirmed the arrival of a new Lagonda super sedan. But now it's turning its attention to its two flagship production models with a series of upgrades. The enhancements to the 2015 Vanquish (both coupe and Volante convertible) and Rapide S sedan center around the inclusion of the new Touchtronic III eight-speed automatic gearbox that brings with it enhanced performance, efficiency and comfort. Along with reprogrammed Bosch electronics, the new transmission and updates net a 3-horsepower boost in Vanquish (bringing output up to 568 hp) and 2-hp boost in Rapide S to 552. Torque rises to 465 pound-feet in both, along with revised stability control and steering systems. Upgraded dampers on the Vanquish are 15-percent stiffer up front and 35-percent firmer in the rear, while the Rapide S gets larger front brakes. The result of this suite of minor updates results in a rather substantial performance boost. According to Aston, the upfittings cut a good half-second off the 0-60 sprint for both models: the Vanquish drops from 4.1 seconds to 3.6, and the Rapide S from 4.7 seconds to 4.2. Additional visual enhancements to differentiate the new models are limited to new wheels, paint options and interior trim, the details of which you can scope out in the press release and pair of videos below. DYNAMIC ENHANCEMENTS FOR ASTON MARTIN VANQUISH AND RAPIDE S - Acceleration, top speed, emissions and economy improve significantly - Debut of state-of-the-art eight-speed Touchtronic III automatic gearbox - New engine management system, enhanced trim and specification options 6 August 2014 - Aston Martin is today revealing details of a raft of important enhancements to two of the brand's most popular and successful sports cars: the Vanquish ultimate GT and Rapide S four-door, four-seat, sports car. With the arrival of 15 Model Year (15MY) cars in markets around the world over the next few months, the luxury British brand is offering not only considerably enhanced performance and much-improved fuel economy and emissions, but also an even more honed, precise and responsive driving experience.

2015 Aston Martin V12 Vantage S drives angry with XCAR

The Aston Martin V12 Vantage S is a monster of a sports coupe. At the front, those color-matched fangs and open mouth look like Dracula ready to take a bite. And underneath the hood, the 6.0-liter V12 sounds like the Wolf Man growling whenever the driver gets on the throttle. In a recent video, XCAR got its hands on this wonderful behemoth and showed its brilliant brutality. The smartest move that the producers made was letting the car speak for itself. Several times during the video, the host shuts up, and the only sound is the bellow from the exhaust of the Aston Martin. The cinematography is pretty darn nice, too. If you don't have time to watch the whole video, skip about 10 minutes into it when XCAR just lets the diabolical V12 thunder. It's definitely one of the highlights. Scroll down to watch – and listen – for yourself.

Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.