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Aston Martin reveals Vantage GTE art car for Le Mans

The Gulf livery is undoubtedly one of the most iconic in all of motorsport, but at the 24 Hours of Le Mans this year, Aston Martin will be running an altogether more original color scheme. Looking like something between a television test pattern and a 3D projection viewed without the requisite glasses, the livery is actually designed as an optical illusion, to distort perception and trick the eye into thinking the car is moving even when it's sitting still. Of course it still features the unmistakable Gulf logos, and is made up of alternating bars of orange, yellow, blue, and black. It's the work of German artist Tobias Rehrberger, renowned for his abstract experimental art, and will appear on the #97 Vantage GTE this coming weekend when the famous endurance race gets under way in Western France. ASTON MARTIN UNVEILS REHBERGER VANTAGE GTE - Aston Martin Racing unveils 24 Hours of Le Mans art car - Design revealed to racing fans in Le Mans town centre - Unique effects on Vantage GTE created by artist Tobias Rehberger 8 June, Le Mans: Aston Martin Racing is today unveiling a 24 Hours of Le Mans art car designed by artist Tobias Rehberger. The unique creation gives the Gulf #97 Vantage GTE the illusion of movement and speed, even when static. Rehberger is renowned for his abstract art and optical effects that distort perception and has received numerous international prizes and awards, including the Golden Lion for best artist at the 2009 Venice Biennale. Aston Martin Racing invited him to design a livery that would work with the Gulf Vantage GTE's lines and colours in a way never attempted before. Thirty years since the first art car ran in the 24-hour race, Rehberger set out to create a design that uses geometric shapes and patterns to give the car, when static, the impression of movement and speed. The German artist, who will attend Saturday's race as a guest of Aston Martin Racing, explained: "My design for the Aston Martin art car is rooted in my interest in distorted perception and related phenomena like auto moving patterns, optical effects, camouflage and visual confusion, which I have addressed in many works before. "In this case, the design is based on a geometric optical effect pattern.

Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Aston uses DB11 canvas to show what Q can do for you

Aston Martin is putting greater emphasis on its bespoke Q division, which creates and builds one-off designs. At this year's Geneva Motor Show, Aston is bringing a prime example of what Q can do for you. The beautiful Zaffre Blue DB11 shown here showcases Q. The paint is complemented by exposed carbon-fiber details on the front splitter, side sills, rear diffuser, side strakes, hood vents, and door mirrors. Carbon fiber is also on the wheel center caps and under the hood on the engine cover. Inside the DB11, the Obsidian Black leather interior features Q logos embossed on the seats and a four-piece set of color-matched luggage in the trunk. While the company's claim of "almost limitless opportunities" to create a customer's perfect car may be hyperbole, Q's reach goes far beyond simply picking paint or leather colors from a big list or design book. Porsche, McLaren, Ferrari, and other high end brands also offer programs similar to Aston's. A customer who commissions Q to build a car will be able to choose from a range of unique leather quilt upholstery patterns, body-color matching wheels, and a choice of new wood or leather interiors. Aston equates the choices to that of a tailor or a custom yacht builder, with each car built to a customer's specific desires. These customers work with specialists from Q to design their bespoke vehicle. If you have the means, Q can probably make it happen. The DB11 will sit alongside the new Aston Martin Vanquish S and the AM-RB 001 hypercar that was co-developed with Red Bull Racing in Aston's stand this year. Related Video: