2014 Aston Martin Rapide S $230k+ Window Please Call Matt @ (305)984-4911 on 2040-cars

Auto blog

Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

Aston Martin and Tom Brady partner for new content series

Love him or hate him, it's difficult to argue with Tom Brady's popularity. While celebrity endorsements are as old as advertising, a tie-in between a storied British automaker and the most successful quarterback in NFL history doesn't happen everyday. Today, Aston Martin and Brady announced a new partnership on a content series, Category of One, that's set to debut later this year. Brady is apparently a longtime Aston Martin owner, though the only model mentioned is his current 2017 DB11. Brady will be working with the automaker on a custom-curated 2018 Aston Martin Vanquish S. The whole thing will be documented and released in portions, with the full car debuting sometime this summer. The Vanquish S, while still beautiful and plenty powerful, is the last remaining car on Aston Martin's old platform. There are few other detail on the collaboration. We also really hope Brady didn't scratch the hood of that DB11. We assume Gisele gave him a few tips for proper poses. Related Video: Celebrities Design/Style Aston Martin aston martin db11 aston martin vanquish s

New Bond car nets Xcar Aston Martin retrospective

Well, there's something to be said for timing. With the announcement that MI6 Agent James Bond would take the wheel of the all-new Aston Martin DB10 in his next film, Spectre, Xcar has taken a look back at 007's most iconic vehicle – the DB5. There's also something about some such special edition Vanquish, but it all kind of pales in the glory of the iconic DB5. Okay, so it's not just some special edition Vanquish. It's the gorgeous Centenary Edition, a limited run of just 100 cars – one for each of Aston Martin's history – that's been adorned inside and out with a number of premium touches. In the other corner, though, there's the real subject of Xcar's latest video. This stunning example of the DB5 only gets puttered around a parking garage, but that doesn't make it any less beautiful. Take a look.