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Aston Martin considering three new model lines

With a new captain at the helm and flush with development cash, Aston Martin is undertaking an ambitious revitalization. The company provided some new details on that plan at the Shanghai Motor Show this week. Called the Second Century plan, the steps outlined by the company's new chief executive Andy Palmer include replacing every model in Aston's lineup by the end of this decade – now less than five years away. That's a pretty aggressive plan, but one that critics would say is sorely needed for a company with a model line as antiquated as Gaydon's. But that's not the end of the story. In addition to replacing its current models, Aston's revitalization plan also calls for adding "up to three new model lines" to its range. Now we already knew that the British automaker is working on bringing the DBX crossover concept to production, as well as a Lagonda sedan more widely available than the strictly limited Taraf. But just what that third model line would be, we don't know at this point. We could be looking at a new sports car, an additional Lagonda model (perhaps a larger crossover) or something else entirely. One thing's for sure, though: Aston isn't about to reskin one of its current models and call it a day as it has been (to considerable effect, mind you) for much of its recent history. It has a new platform under development, a new deal with Mercedes to provide engines and other technologies, and an influx of R&D funds provided principally by its new stakeholder Investindustrial. All of that adds up to a breath of fresh air being blown into the century-old automaker the likes of which it hasn't seen since Ford rescued it from obscurity in the 1990s and gave most of the building blocks it's still using today. ASTON MARTIN LAGONDA LOOKS AHEAD IN CHINA - Asia show debuts for DBX Concept and Lagonda Taraf - Comprehensive product renewal and expansion ahead - Aston Martin underlines commitment to the Chinese market 20 April 2015, Shanghai: Luxury British car brand Aston Martin Lagonda is confidently looking to the future at the 16th Shanghai International Automobile Industry Exhibition, with CEO Dr Andy Palmer leading the company into an exciting new era reaching far into the next decade. For the first time in China the innovative DBX Concept and exclusive Lagonda Taraf were unveiled, spearheading Aston Martin's display at the show.

Aston Martin renames Vantage GT3 after Porsche throws hissy fit

Porsche has a long history of using the name "GT3" for its hardcore, naturally aspirated 911 models, and that means it's certainly not going to share it with the likes of Aston Martin. See, it seems the arrival of the Aston Martin Vantage GT3 at the 2015 Geneva Motor Show didn't sit well with Stuttgart, which opted to lawyer up. According to Goodwood Road and Racing, attorneys from both sides of the Channel have been in discussion for months over the issue, with Porsche arguing it's been using the GT3 name since 1999, and that makes it theirs. Aston, though, argues that the FIA GT3 racing series makes the name fair game for road cars. Moreover, the Brits point out that the alphanumeric was in use well before Porsche got its mitts on it – GRR rightly points out the Lotus Esprit GT3 hit the streets three years before the 996 GT3. And while we're on the subject, Bentley has its own GT3, but we're guessing its status as one of Porsche's siblings means its immune to this kind of squabbling. Rather than getting into a knock-down, drag-out courtroom brawl with one of the Volkswagen Group's prized brands, though, Aston has taken the high road. The company will rechristen both the road-going Vantage GT3 and Vantage racer as the GT12. While Porsche is no stranger to aggressively protecting what it views as its closely held vehicle names, we have to admit, it seems like Aston actually has something of a case. Do you think the Brits were right to settle and change the Vantage's name, or should they have taken the fight to Porsche? Have your say in Comments.

Roger Moore's 1970 Aston Martin DBS sells for $900k [w/video]

Think of Roger Moore zipping around Europe in an Aston Martin thwarting evil plans, and you'll probably think James Bond, right? Wrong. Because though 007 has driven a variety of Astons in the various films over the years, none of those were in the Moore era. He drove a Chevy Impala in Live and Let Die, a Mercedes in The Man With The Golden Gun, a Lotus Esprit in both The Spy Who Loved Me and For Your Eyes Only, a Range Rover in Octopussy and a Ford LTD in A View to a Kill. But that wasn't the only jet-setting do-gooder Moore played. He drove a Volvo as Simon Templar in The Saint, but after that and before his Bond days, he got his turn behind the wheel of an Aston in a television series called The Persuaders! The show starred Moore as Lord Brett Sinclair and Tony Curtis as American playboy Danny Wilde in a TV series that ran on both ITV in the UK and ABC in the US. It sadly only ran for one 24-episode season, but remains a cult classic. The series was as much about the cars as it was the stars, with Curtis speeding around Europe in a Ferrari 246 GT Dino and Moore in this yellow 1970 Aston Martin DBS. And it just sold at auction. As Octane pointed out when it drove the car for its September 2013 issue, the car was loaned to the show's producers and, though it packs the 4.0-liter inline-six of the DBS, was fitted with the wheels and badges of the Aston Martin V8 that followed – just without the eight-cylinder engine. It was sold to a private owner after the show finished filming and then bounced around different owners before collector and enthusiast Mike Sanders bought it and subsequently sold it to one Ed Stratton. Ed brought it back to show spec, took it to Villa d'Este, had Moore and Curtis sign the inside of the trunk lid, and now put it up for auction. The star of Bonhams' 15th annual sale at the Aston Martin Works in Newport Pagnell this past weekend, the DBS sold for a record GBP533,500 – equivalent to almost $900k at today's rates – contributing to GBP8.7 million ($14.6m) in total sales that day. Find the press release below, along with a video of a pretty great scene from The Persuaders! with both Moore and Curtis. ROGER MOORE'S 'THE PERSUADERS!' ASTON MARTIN SETS WORLD RECORD FOR A DBS SOLD AT AUCTION 17 May 2014, The Aston Martin Works Sale In its 15th year Bonhams Aston Martin Works sale totals at GBP8.7 million Roger Moore's 'The Persuaders!' Aston Martin DBS sets world record for DBS sold at auction, selling for GBP533,500.