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Aston Martin DB11 AMR gets more power and carbon fiber

Aston Martin has pulled the wraps off the DB11 AMR, and the fact that it's just what we expected it'd be shouldn't diminish the impact of this ultimate (for now) DB11. But, if you're not down with AMR, a quick backgrounder for you: Early last year, Aston launched the Vantage AMR Pro and the Rapide AMR, the first salvos in a full broadside of AMR models that will encompass the entire range. There are two AMR subdivisions — AMR is handled by Aston's main design and engineering teams, while the Pros are handled by the Advanced Operations department. History aside, the DB11 sports a 30 horsepower bump, up to 630 horsepower. Previous AMR models made power bumps with new exhaust systems, and given the DB11 AMR's exhaust revisions, we wouldn't be surprised if some of the power increase came from the exhaust side of things. More to the point, the twin-turbocharged 5.2-liter V12 now scoots the DB11 AMR to 60 mph in just 3.5 seconds, and top speed is increased to 208 MPH. Unspecified suspension and chassis changes are claimed to deliver "a greater sense of connection without harming the supple ride," Aston claims, and we've no reason to doubt it. A new transmission calibration rounds out the dynamic changes. On the visual side of things, there's much more exposed carbon fiber and a smattering of gloss black detailing, smoked tail lamps, and dark, monotone leather/Alcantara draped throughout the interior. It's darker, a bit harder-edged, and sportier, but very much in the vein of Aston's careful balancing act between conveying athleticism visually while maintaining a degree of traditional British comfort and decadence. The eye-popping, dayglo accents on some color combinations seem more Nike shoe than grand tourer, but that's AMR's thing. The U.S. MSRP will be $241,000, and the cars will be delivered to owners in summer 2018. The extremely limited edition Designer Specification cars, offered in Stirling Green with lime accents, will be limited to 100 units globally and are $29,000 more. If you want one of those, you should probably get on the horn with your Aston dealer right now. Related Video:

Aston Martin says its fleet will go all-hybrid

British luxury carmaker Aston Martin says it plans to convert its entire six-car lineup to hybrid powertrains, with CEO Dr. Andy Palmer telling the Financial Times (subscription required), "We will be 100 per cent hybrid by the middle of the 2020s" and that 25 percent of all Aston Martins will be fully electric "by the end of the next decade." In June, the company announced it will produce the RapidE, its first all-electric car, in 2019, with a limited production run of 155 cars. The Rapide S, the model it's ostensibly based on, starts around $204,000. "RapidE represents a sustainable future in which Aston Martin's values of seductive style and supreme performance don't merely co-exist alongside a new zero-emission powertrain, but are enhanced by it," Palmer said in the statement. "The internal combustion engine has been at the heart of Aston Martin for more than a century, and will continue to be for years to come. RapidE will showcase Aston Martin's vision, desire and capability to successfully embrace radical change, delivering a new breed of car that stays true to our ethos and delights our customers." Palmer also told FT that while the company plans to source battery cells from overseas, it will develop its electric systems in-house. It is working with Williams Advanced Engineering in England on EV systems integrations for the RapidE. Aston is just the latest of a long line of automakers to announce electrification plans. Notably, Volvo recently announced that it would add some form of electrification to its entire fleet by 2019. Related Video:

Aston Martin names new regional chief for the Americas

Aston Martin has named a new president for the Americas region. Starting October 26, the role will fall to Laura Schwab, who joins Aston from rival Jaguar Land Rover. The Louisville, KY native is a graduate of the law school at the University of Kentucky. She worked in the technology sector in Southern California before embarking on a career in the automotive industry, working for JLR in a variety of marketing and communications posts. She has served for the past year and a half as JLR's marketing director, having previously worked in Land Rover's North American office in a variety of capacities. In her new job, Schwab will be responsible for all of Aston Martin's activities in the Americas, including the United States, Canada, Mexico, and South America. She'll be working out of the company's regional headquarters in Irvine, CA, reporting to directly global sales director Christian Marti. Pictured above is the DB10 created for the latest James Bond movie, on display in Monterey this summer. "Laura is an excellent addition to the Aston Martin team. Throughout her career in the automotive business, Laura has demonstrated an ability to implement marketing and retail programs to drive growth," said Aston Martin CEO Andy Palmer in the statement below. "As we embark upon delivery of our six-year 'Second Century Plan' the Americas region offers a considerable opportunity and I look forward to Laura applying her skills to help us grow awareness of the Aston Martin brand in this region." Related Video: ASTON MARTIN APPOINTS LAURA SCHWAB AS NEW AMERICAS REGIONAL PRESIDENT 2 October 2015, Gaydon: Aston Martin is pleased to announce the appointment of Laura Schwab as President for Aston Martin The Americas, reporting to Global Sales Director Christian Marti, effective 26 October. Laura joins Aston Martin from Jaguar Land Rover where she worked most recently as Marketing Director, leading marketing communications, experiential events, sponsorships, product marketing, customer engagement and corporate social responsibility. Based at the company's regional headquarters in Irvine, California, Laura's role as Regional President embraces sales and service, public relations, brand marketing and communications to both Aston Martin's customers and 46 dealers in the region, spanning the United States, Canada, Mexico and South America.