2007 Aston Martin Db9 2dr Volante Auto on 2040-cars

Auto blog

Aston plans Tesla-fighting 800-hp electric Rapide

Aston Martin is taking direct aim at the top versions of the Tesla Model S with a plan to launch a battery electric Rapide sedan boasting 800 horsepower, all-wheel drive, and a 200-mile range within the next two years. Company CEO Andy Palmer confirmed the vehicle's development to Automotive News during the Pebble Beach Concours d'Elegance. A test mule to engineer the powertrain was already on the road, Palmer asserted. The electric Rapide would join the internal combustion version, rather than replace it, and the BEV would likely remain a niche product with just a few hundred per year carrying a price between $200,000 and $250,000. Palmer indicates the model would prioritize performance. "I think that the fact that you could drive a few laps of a decent race course or race it around the Nordschleife is much more interesting than doing 500 meters in Ludicrous mode," he said to Automotive News, taking a swipe at Tesla's latest upgrade. Palmer has referenced the electric Rapide before. Earlier this year, he said that power would be a major priority for it. Aston Martin has also received help on the project from an undisclosed Silicon Valley partner, but Palmer said the collaborator wasn't Tesla. "If you want to keep making V12 engines, then you've got to do something at the opposite end of the spectrum," Palmer said about the company's strategy to Automotive News. The Rapide is just the first step in the brand's electrification, and the DBX is also under development for the next decade in EV, plug-in hybrid, and internal combustion versions. The crossover concept debuted at the 2015 Geneva Motor Show as an EV.

Aston Martin electric supercar might be in the works

Aston Martin could develop a lightweight battery-electric sports car in line with the Tesla Roadster as part of the British brand's shift towards hybrids and electric vehicles. CEO Andy Palmer told Auto Express the company is considering a pure-electric car that's smaller than the Vantage but faster and more expensive, taking aim squarely at the Roadster. "There are various challenges involved in making an EV, and the one everyone focuses on is the battery — the management system and the chemistry involved," Palmer said. He added: "The interesting thing is that the other three components of any electric car — weight, aerodynamic drag and rolling resistance — are areas sports car manufacturers, and us in particular, are really good at mastering. That puts us at an advantage over other brands who are making some big claims — such as Tesla, with a lightweight roadster. I think we could be in that space relatively easily." Aston Martin is building only 155 examples of its new RapidE, its first electric car due for launch in 2019, which will cost $255,000. It's also developing an electric version of its DBX crossover for 2019. More broadly, Palmer has said the brand plans to convert its entire six-car lineup to hybrid powertrains by the middle of the next decade, with 25 percent of its vehicles fully electric by the end of the 2020s. It recently unveiled an all-new Vantage, which it expects to price somewhere south of $150,000. Palmer also told Auto Express that Aston's coming hybrids will use 48V technology — but they won't be plug-in hybrids, which he says add complexity and costs. They could also pave the way for a six-cylinder Aston. "I have no objection to the principle of engines that are smaller and in a V configuration, in fact, but inline four-cylinder or three-cylinder units? No," he said. "I don't think we'll see an Aston Martin with a combustion engine that has any fewer than six cylinders."Related Video: Image Credit: Corbis via Getty Images Green Aston Martin Coupe Electric Hybrid Performance Supercars PHEV aston martin vantage aston martin dbx

Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule