2007 Aston Martin Db9 on 2040-cars

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Cash influx could help Aston Martin double sales

Aston Martin is on the verge of a major product overhaul – complete with new architecture and powertrains. And good thing, considering that the Vantage and DB9 are each about a decade old. But to make it all happen, the British automaker is going to need a massive capital influx. Fortunately, that's just what it got when Investindustrial came on board. The Italian private equity fund, which previously owned a large chunk of Ducati and is now building a Ferrari theme park in Spain, bought a 37.5 percent stake in Aston Martin back in 2012. The acquisition reportedly cost Investindustrial the better part of a quarter billion dollars, but that's not the end of the firm's investment in Aston. According to Bloomberg, Investindustrial is now pouring even more into the Gaydon-based marque to help fund its product blitz. The output of that investment is expected to be announced at the upcoming Geneva Motor Show. That's where Aston's new chief executive Andy Palmer (whom Investindustrial reportedly helped poach from Nissan) is tipped to announce the company's new product plan that is earmarked to help double the company's sales from around 4,000 units last year to as many as 8,000 once those new products reach the market. The plan will assuredly include replacements for Aston's trademark luxury GTs, but could also encompass a new crossover utility vehicle to give it a greater foothold in growing markets like China while taking on similar new products from key rivals like Bentley and Maserati. While those two competitors are owned by larger auto groups – Volkswagen and Fiat Chrysler, respectively – Aston is independent. It's brokered a deal with Mercedes (thanks once again in no small part to Investindustrial) to help with components it can't effectively develop in-house, but the cash injection will be critical to the brand's revival plans.

1965 Aston Martin DB5 Convertible fetches record $2 million in Paris

Aston Martin and Ferrari may occupy similar territory in the current market for new cars, or at least overlap, but when it comes to their respective classics, they're in different leagues. While some classic Ferraris can sell at auction for eight figures, the highest prices ever paid for classic Astons work out to seven. That makes this latest result something of a world record. At its recent auction, held at the Grand Palais in Paris during the Retromobile classic car show this past weekend, venerated auction house Bonhams sold a 1965 Aston Martin DB5 Convertible (one of just 35 left-hand-drive models made) for the equivalent of $2.14 million. That makes it the highest price ever paid for a production DB5 - coupe or convertible - in the history of automobile auctions, driving the most successful automobile auction Bonhams has ever held in Europe. It was not, strictly speaking, the most ever paid for any Aston, however. That honor, according to Sports Car Market, goes to the 1955 DB3S racer that Gooding & Co. sold for $5.5 million at Pebble Beach last year. Nor was it the most expensive DB5 (modified or otherwise), after the highly modified one from the James Bond movies Goldfinger and Thunderball sold for $4.6 million back in 2010. This latest record easily eclipsed other production DB5s, though: The most we'd ever seen a standard model sell for was $1.65M at RM's auction in Monterey last year. Other high-priced Aston auctions include a Zagato-bodied 1960 DB4 GT "Jet" ($5M, Bonhams 2013), another DB3S ($3.7M, RM 2012), a '57 DBR2 ($3.4M, Christie's 1985), a Ghia-bodied '56 DB2/4 ($2.3M, RM 2013) and a series of DB4 GTs that have gone for between $2.2 and $2.7 million.

Aston Martin requests exemption from stringent US safety regulations

If you were intrigued by the chance to buy a new Aston Martin Vantage GT for $99,900, it might be best not to wait too long. There is a slim chance that the Vantage and DB9 may not have much life left in the US because they don't meet new crash standards. Aston Martin has filed documents with the National Highway Traffic Safety Administration asking that the new pole and moving barrier crash safety requirements – internally referred to as FMVSS 214 – be waived for the two models. The company is claiming "substantial economic hardship" and says that it can't afford to bring the vehicles into compliance. We aren't talking about a huge number of vehicles here. The Rapide and Vanquish comply with the new rules, and Aston Martin predicts that it would import 670 Vantage and DB9 models into the States between September 1, 2014 and August 31, 2017. The automaker estimates it would cost around $30 million to make them compliant. The company has indeed been in rough shape in the not-too-distant past. According to the documents, sales volume decreased by about 48 percent from a high of 7,281 units in 2007 to 3,786 vehicles in 2012. The automaker had planned to have new models ready in time so that it wouldn't need an exemption, but the global economic crisis delayed it. Interestingly, the paperwork reveals that Aston currently plans to launch a replacement for the DB9 between September 2016 and August 2017. Aston Martin doesn't have very long for NHTSA to deliberate. The new rules go into effect for them on September 1, 2014 for hardtops, and September 1, 2015 for convertibles. While it would still be able to sell its other models here, it would certainly be a shock if it had to pull the the Vantage and DB9. Both documents are available in PDF format to download and read.