2007 - Aston Martin Db9 on 2040-cars

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Aston Martin confirms Mercedes-AMG boss Moers to replace CEO Palmer

Aston Martin confirmed on Tuesday that Tobias Moers, CEO of Mercedes-AMG, would become chief executive on August 1, replacing Andy Palmer, who stepped down on Monday. The Financial Times newspaper reported over the weekend that Palmer would step down, before he had been informed. A source familiar with the situation had also confirmed to Reuters the planned move. "The board has determined that now is the time for new leadership to deliver our plans," Lawrence Stroll, Aston Martin Lagonda's Executive Chairman said. The company said Moers, who will be based at its headquarters in Warwickshire, had built a reputation for transforming businesses in tough environments during his 25 years in senior roles at Daimler. Germany's Daimler AG owns a 5% stake in Aston Martin and supplies the carmaker with Mercedes-AMG engines. "Under Tobias’ leadership, Mercedes-AMG has more than doubled its product portfolio and quadrupled the number of AMG units sold, with a clear pipeline of further expansion opportunities, especially in electrification of powertrains in the performance segment," Aston Martin said in a statement. "TobiasÂ’ focus on operating and manufacturing efficiency has delivered significant margin expansion. This strong financial performance was supported by the introduction of a clear brand management strategy, which delivered a measurable increase in brand value and awareness." Aston Martin has seen its share price plummet since floating in October 2018. The 107-year old British luxury carmaker earlier this month posted a deep first-quarter loss after sales dropped by almost a third due to the impact of the novel coronavirus outbreak. "All of my and TobiasÂ’ energy will be dedicated to building on the CompanyÂ’s inherent strengths, its brand, its engineering prowess, and the skills of its people to enable Aston Martin to become one of the pre-eminent luxury car brands in the world," Stroll said. Related video:

Aston Martin gets to work on DB9 successor

Introduced over a decade ago, the DB9 is by now the oldest model in the Aston Martin lineup. It predates the arrival of the V8 Vantage, outlasted the Virage and DBS that spun off from it, and outlived the One-77, V12 Zagato and Cygnet that have all come and gone over the length of its tenure. But soon the current DB9 will be retired. In its place, we're looking forward to an all-new model to spell the beginning of the end of Aston's long-serving VH architecture and restrict the ubiquity of the 6.0-liter V12. In their place, as we well know, the DB9's successor will be based on an all-new aluminum platform and be powered by a 4.0-liter twin-turbo V8 to be furnished by Mercedes-AMG. Though AML insists that the engine is being developed by both parties and built by AMG to Aston's exact specifications, Autocar reports that it will be the same unit being developed for Mercedes' own models, with modifications limited to ECU, exhaust and possibly turbo boost, but with no internal modifications. Even as-is, the engine is expected to produce almost as much power as the DB9's current V12 but a bit more torque – which, combined with the lower weight, ought to make Aston's new core GT quicker than the one it will replace. Rather than using the new eight-speed automatic introduced for the latest twelve-cylinder Vanquish and Rapide S, the current DB9 is expected to continue using the old six-speed slushbox until its replacement goes with Mercedes' new nine-speed unit. Expect a step forward in styling but with familiar Aston cues, potentially previewed by the Zagato one-off pictured above and the new Lagonda sedan, when it arrives in 2016. The big question is what Aston will call the next-gen DB9. It skipped the DB8 when naming the replacement for the DB7 – ostensibly to show how big a step it was, but probably also to avoid confusion over its cylinder count. We couldn't imagine Aston going backwards in its naming scheme, but whether it sticks with DB9, moves on to DB10 or jumps to DB11, one thing's for sure: it will definitely carry the initials of the company's former president David Brown. When reached for comment on the development of the DB9 successor and what that would mean for the future of the V8 Vantage, Aston Martin spokesman Matthew Clarke told Autoblog: "Part of our agreement with Mercedes is specifically for V8 engine development but never have we anywhere made any comment as to where such engines would or wouldn't be used."

Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.