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Dany Bahar plans Aston Martin shooting brake at Modena-based tuner

You can't keep a good man down, or so the saying goes. The jury may still be out on whether Dany Bahar was a good thing for the automotive industry – with some portraying him as an overambitious opportunist and others pitting him as a genuine car guy against the bean-counters – but he's not about to stay down for long. Bahar, for those unfamiliar, was a top executive at Red Bull, serving as right-hand man to Dietrich Mateschitz right around the time that the energy drink company was getting into Formula One and NASCAR. He was then poached by Ferrari to serve as its commercial chief and brand director before taking up the reins as CEO of Lotus. Things didn't go quite so well for him there after new owners fired him, accused him of misappropriating company funds and canceling just about every one of his ambitious (or perhaps overambitious) projects to take Lotus into the modern age. But now he's back on his feet. According to Car and Driver, Bahar's new project is a tuning house and coachbuilder called Ares. Similar to an outfit like Mansory (with which Bahar, incidentally, fostered close ties while at Lotus), Ares is out to make high-end vehicles like the Range Rover Sport, Rolls-Royce Wraith and Lamborghini Huracan that much more unique. But the biggest project Ares is planning to undertake is to turn the Aston Martin Rapide S and Bentley Continental GT into shooting brakes for wealthy customers. Ares wouldn't be the first outfit to do so, Bertone having made a wagon version of the Rapide and Touring having offered an extended-roof Continental. But to show he's not messing around, Bahar has assembled a top team at Ares. Wolf Zimmermann, who worked for Mercedes-AMG before becoming Bahar's R&D chief at Lotus, is handling the technical aspects. 24-year-old Romanian designer Mihai Panaitescu, who is said to have worked on those aborted Lotus projects, is handling the style aspect. And the whole outfit is being based in Modena, Italy – the city that is home to outfits like Pagani, Maserati and nearby Ferrari. Predictably enough, Ares will launch initially in China, Russia and the Middle East, but reportedly plans to make it to the US sometime early next year. Featured Gallery 2014 Aston Martin Rapide S: First Drive View 32 Photos News Source: Car and DriverImage Credit: Copyright 2014 Drew Phillips / AOL Aftermarket Aston Martin dany bahar aston martin rapide s

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

Aston Martin finally drops the veil on its new Lagonda sedan

Aston Martin has finally released the floodgates, delivering official images of the all-new Lagonda sedan, the company's latest expression of its long-serving VH architecture and 6.0-liter V12. Set for an extremely limited production, the hand-built Lagonda's William Towns-inspired, carbon-fiber exterior has been a point of conversation since the new sedan first crept in front of a camera's lens some four months ago. While that evolved exterior isn't exactly new, we are getting our very first look at the Lagonda's beautifully crafted cabin. Aston Martin's Q branch had a big hand in the cabin work, adding wide swaths of leather and elaborate hand-stitching to the Rapide-based interior. Unlike the Rapide, though, those rear thrones look considerably more accommodating, particularly in regards to rear headroom. From a performance perspective, we have it on good authority that the Lagonda is currently exceeding 175 miles per hour in testing and that this first production model weighs no more than the Rapide, which we're guessing is thanks to the aforementioned carbon-fiber body. The first deliveries of the Lagonda are slated to begin during the first quarter of 2015. We're hoping we'll have much more info as that date approaches. Until then, we have ten images of the new Lagonda, several of which feature the beautiful, Q-spec interior. Have a look and then head down to Comments and let us know what you think.