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Weekly Recap: Aston Martin to add another sports car, new Lagonda sedan, EVs

Aston Martin will revamp and expand its lineup as part of a five-year plan laid out by the company's new executives. If it succeeds, the strategy will position Aston for growth as an independent automaker with a more stable future in its second century. Aston will replace all of the cars in its current lineup and add a fourth sports car to its stable. It currently has three: the DB9, Vanquish and Vantage. The unnamed sports car will be joined by a production version of the DBX concept – an all-wheel-drive electric car that treads near crossover territory – that was revealed at the Geneva Motor Show. Aston's electric strategy also includes a potential electric-powered Rapide. Eventually, Aston plans to build a new four-door Lagonda. Though Aston will diversify its portfolio and the range could expand to seven vehicles, it will limit production to around 7,000 units annually, said Aston Martin marketing and communications director Simon Sproule, who described the company's strategy in an interview with Autoblog. CEO Andy Palmer, who joined Aston last year from Infiniti, has also spoken recently about remaking the company for the future. EVs are a major part of Aston's future, Sproule stressed, because they allow the automaker to "balance" its portfolio. Aston is studying the feasibility of an electric Rapide and is working with an undisclosed engineering firm. It's likely to use a plug-in setup and would cost $200,000 to $250,000 or more. It could use either a rear-wheel or all-wheel-drive configuration. View 14 Photos "It's a study, but we're serious about it," Sproule said. He added for emphasis: "If not this, there will be an electric Aston Martin in the future." Aston has taken note of what Tesla has done with the brisk-driving Model S and decided that's the dynamic it wants for some of its own cars. Even though EVs don't emit the same sonorous note as a V12 – they're better than the alternative, Sproule said. "The sound of silence is much more preferable than the sound of a four-cylinder whining away under the hood of an Aston Martin," he said. Speaking of V12s, they're not going away. Aston will continue to make its own V12 engine, but will source its V8 from Mercedes-AMG (whose parent, Daimler, owns a small stake in Aston). While the V12 is sure to please the faithful, Aston admits EVs and the crossover-like DBX will rankle many. Sproule argues those are the moves that will keep Aston relevant.

Aston Martin Lagonda supersaloon gets official with first delivery

Over the past 67 years since Aston Martin acquired the Lagonda marque, the name has come and gone, but now it's back again. After an aborted attempt at reviving the brand with a much-criticized SUV concept at the 2009 Geneva Motor Show, Aston is building a new high-end sedan exclusively for the Middle Eastern market, and this is our best look at it yet. We first caught glimpse of the upcoming new Lagonda a few months ago when it was spotted undergoing testing, and Aston released preliminary details and a couple of teaser images just last month. But now it's shipping the first example for testing to the Sultanate of Oman on the Persian Gulf coast, and it has evidently allowed Oman Air and the Aston Martin Oman dealership to release a handful of photos. What we can see is a pretty handsome sedan that borrows stylistically from the original Aston Martin Zagato sedan that shocked the world in the mid-'70s, not to mention cues from the Zagato Centennial concepts revealed last year. It's possible this is Aston's new design direction, a bid to finally take it away from the gorgeous but overfamiliar styling of its current crop. The fresh look is more squared off, with narrower head- and taillights. It's also possible, of course, that this new look will remain specific to future Zagato-branded vehicles. Look close enough and you'll notice that the handsome sedan is wearing the Lagonda badge, not those of Aston Martin. Oman Air Partners With Aston Martin For Exclusive New Lagonda Test Date: 25 August 2014 World class luxury airline Oman Air is today, [TBC], proud to announce a key partnership with globally renowned British car manufacturer Aston Martin which sees the Middle Eastern carrier bring the marque's yet-to-be-launched Lagonda to Muscat as part of its early testing programme. Reviving the iconic Lagonda name from Aston Martin's renowned heritage, the brand new car is a top-of-the-range, luxury four-door super-saloon which has been designed exclusively for the Middle East market – and Oman's awe-inspiring mountains, deserts and state-of-the-art road network are providing the perfect backdrop for essential summer heat testing.

Vanquish 60th anniversary model has knobs made from classic Aston Martins

To celebrate 60 years at Newport Pagnell, Aston Martin Works is producing six different takes on the Aston Martin Vanquish in conjunction with personalization arm Q by Aston Martin, each themed to one of the previous six decades. The collectibles will come in coupe and convertible forms and wear exterior features that immediately identify them as anniversary cars, but their finest detail is in the cockpit: the metal for the console knob bezels will come from pistons taken out of six Aston Martins built in Newport Pagnell over the past 60 years. The first has been shown at the company's Christmas gathering for customers, and it represents the most recent decade, 2005 to 2015; its knob bezels come from pistons that once did duty in an original Vanquish. Working backwards through time, the remaining five cars will be ornamented by pistons from a V8 Vantage supercharged, a V8 Vantage X-pack, a V8 Coupe, a DB5 and a DB 2/4 Mk II saloon. One of the bezels in each car will be inscribed with the relevant model, the other bezels will feature 60th anniversary text. Elsewhere around the offerings, each will be ornamented with Anniversary Yellow side strakes and wheels, heavy weave carbon fiber, the Q symbol on the fenders, the new Aston Martin Works 60th Anniversary logo embroidered into its leather and embossed on its sideplates and duotone seats with yellow cross stitching. You must apply to the Works department to ascertain the price, or you can head below to read the press release, which is free. ASTON MARTIN WORKS 60TH ANNIVERSARY LIMITED EDITION VANQUISH - Six bespoke models celebrate Aston Martin Works' 60th anniversary - Cars incorporate aluminium from Aston Martin pistons of relevant eras - Unique colour and trim treatments ensure ultimate exclusivity 12 December 2014, Newport Pagnell, Buckinghamshire: Aston Martin Works – which marks its diamond jubilee in 2015 – is celebrating 60 glorious years at Newport Pagnell with the commissioning of six limited edition sports cars. The first of the cars is being revealed today, Friday December 12, at the Buckinghamshire-based firm's customer Christmas celebration, which also forms the start of 12 months of exciting anniversary activity at Aston Martin Works. The six bespoke cars, all versions of the current Vanquish super GT in either Coupe or Volante form, are being created in association with the luxury British brand's Gaydon-based design team, and its ultimate personalisation service: Q by Aston Martin.