2005 Aston Martin Db9 Base Coupe 2-door 6.0l on 2040-cars

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Aston Martin rules out going downmarket

When Aston Martin sat alongside Jaguar under the Ford umbrella, the two had to be careful not to step on each other's toes. That kept the top end of Jaguar's sports and GT lineup at bay, and in the years since they parted company, Jaguar has steadily moved up-market with new versions of the XK and now with the new F-Type. But does that mean Aston Martin will in turn start offering cheaper models? "No, not at this stage," Aston's US chief Julian Jenkins told AutoGuide.com. "If there is an opportunity that we can sit comfortably within we will go after it." But for the time being, the V8 Vantage will remain the brand's entry-level model, coming in just under the $100K mark in base Vantage GT trim. Enthusiasts will remember the Cygnet, a version of the Toyota/Scion iQ which Aston reskinned and sold to customers looking for a more compact, economical mode of transportation without skimping on luxury. But that model never made it to North America, and lasted only a few years before being discontinued in 2013. More recently, Aston branched into the four-door market, first with the Rapide and now with the Lagonda Taraf. The Lagonda Taraf is a four-door luxury sedan initially launched in the Persian Gulf, but under consideration for additional markets. The company has been on and off the fence regarding launching a crossover SUV like the Lagonda concept it showcased at the 2009 Geneva auto show to lukewarm reception. If Aston were to proceed with such plans, it would be up against the likes of the upcoming Jaguar F-Pace, Bentley Bentayga and Maserati Levante.

Andy Palmer leaves Renault-Nissan to serve as CEO of Aston Martin

Aston Martin has been without a helmsman since Ulrich Bez stepped down from the chief executive office at the end of last year, stepping back to serve as non-executive chairman in a semi-retired ambassadorial capacity. The British automaker, now on the cusp of a new era, has been running without a CEO since, but has now named Bez's replacement in Andy Palmer.
If you don't recognize the name, you should: Palmer has worked under the Renault-Nissan Alliance for decades now, rising through the ranks to become one of the top executives under Carlos Ghosn. Most recently he was serving as executive vice president of the entire group and chairman of the Infiniti brand, but like Carlos Tavares, who recently left Renault to run Peugeot, Palmer is now embarking on a new mission as CEO of Aston Martin.
Once the transition period is complete at the start of October, Palmer's role as Chief Planning Officer at Renault-Nissan will be assumed by Philippe Klein, who steps up from his current role as executive vice president of product planning for Renault. Read the statements from both companies below.

Why you should run out and buy a vintage Aston Martin Lagonda right now

Aston Martin has a reputation for crafting some of the world's finest luxury GTs, and with a little help from James Bond, it has also become a quintessential British brand. While the company's models are known for combining speed and luxury, they certainly aren't recognized for being inexpensive. However, there might be a way to get the Aston badge and potentially make a little extra money if you ever decide to divest. Bloomberg suggests looking outside the mainstream by taking a closer look at the original wedge-shaped Lagonda (above). First shown in the mid '70s, the Lagonda looks like nothing else on the road before or since. Early models feature pop-up headlights and styling so sharp the sedan appears to be slicing through the air, even while sitting still. Later revisions softened the design slightly, and even Aston Martin's modern reinterpretation (inset) doesn't go as far as its predecessor. The interior is what really makes the Lagonda famous (or infamous), though. With instruments displayed on LEDs or CRT screens, depending on model, it's like the science fiction in there. Power is provided by a 5.3-liter V8 quoted at around 280 horsepower, according to Aston Martin. Unfortunately, the Lagonda's avant-garde styling and reputation for unreliability hasn't garnered much love for the super saloon over the years. Aston Martin only made 645 of them by the time production ended in 1989. The tide appears to be turning, though, and the sedan's value is rising strongly. According to Bloomberg, citing Hagerty, prices currently average about $44,000, up 61 percent since 2010, and the later, somewhat more reliable examples are up 85 percent. Perhaps those values are soaring because those lining up for the new Lagonda (a.k.a. Taraf) are looking for a historical counterpart to display alongside their next car. Head over to Bloomberg to get the full story on why it might be time to reconsider these once unloved four-door Astons.