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Weekly Recap For 5.20.16 | Autoblog Minute

Senior Editor Greg Migliore recaps the week in automotive news, including a look at the Aston Martin Vanquish Zagato, two Volvo concepts, and the FCA Jeep airbag recall.

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

Aston Martin to race with solar power

Aston Martin may be more about luxury GTs than performance-obsessed supercars, but when it comes to racing, it's no holds barred. Aston Martin Racing has developed competition-spec versions of the Vantage and DB9, and even done a few LMP1 prototypes. But while some have been powered by V8s and others by V12s, the one underlying commonality is that they have all – in contrast with championship-winning diesel and hybrid prototypes – been powered exclusively by internal-combustion engines burning gasoline. That's what makes this announcement noteworthy. At Le Mans last weekend, the factory team announced a partnership with the Hanergy Global Solar Power & Applications Group that will see solar panels installed on the roof of the Vantage GTE it fields in the World Endurance Championship. Only the thin panels won't be powering the wheels, boosting the engine somehow or powering the batteries for a hybrid assist. They'll be used to power the air conditioning system. Which may seem inconsequential, but when you consider that the AC typically saps power from the engine – and it can sap quite a lot on a hot race day – that could amount to a serious performance advantage while keeping the drivers comfortable. While the system wasn't ready to use at Le Mans last weekend, temperatures at the French track don't get too high, so the air-con wouldn't likely be a big factor. The team (operated on Aston's behalf by Prodrive) does expect, however, to have the system up and running in time for next round at the Circuit of the Americas in Austin, Texas, where it can get insufferably hot. Aston and Hanergy also hope to install the system on the V12 Vantage GT3 and V8 Vantage GT4 it supplies to customer teams, and install solar panels on the roof of the new facility Prodrive is building in Banbury, UK. Aston Martin Racing Joins Hanergy in Solar-Powered Project Le Mans, 13 June 2014 - Banbury, 13 June 2014 - Aston Martin Racing has signed a partnership agreement with solar technologies experts Hanergy Global Solar Power & Applications Group, in a project exploring how the sun's energy can be used to improve race car performance at the pinnacle of sportscar racing, the FIA World Endurance Championship (WEC), starting with the 24 Hours of Le Mans this weekend (14-15 June).