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Weekly Recap: Aston Martin to add another sports car, new Lagonda sedan, EVs

Aston Martin will revamp and expand its lineup as part of a five-year plan laid out by the company's new executives. If it succeeds, the strategy will position Aston for growth as an independent automaker with a more stable future in its second century. Aston will replace all of the cars in its current lineup and add a fourth sports car to its stable. It currently has three: the DB9, Vanquish and Vantage. The unnamed sports car will be joined by a production version of the DBX concept – an all-wheel-drive electric car that treads near crossover territory – that was revealed at the Geneva Motor Show. Aston's electric strategy also includes a potential electric-powered Rapide. Eventually, Aston plans to build a new four-door Lagonda. Though Aston will diversify its portfolio and the range could expand to seven vehicles, it will limit production to around 7,000 units annually, said Aston Martin marketing and communications director Simon Sproule, who described the company's strategy in an interview with Autoblog. CEO Andy Palmer, who joined Aston last year from Infiniti, has also spoken recently about remaking the company for the future. EVs are a major part of Aston's future, Sproule stressed, because they allow the automaker to "balance" its portfolio. Aston is studying the feasibility of an electric Rapide and is working with an undisclosed engineering firm. It's likely to use a plug-in setup and would cost $200,000 to $250,000 or more. It could use either a rear-wheel or all-wheel-drive configuration. View 14 Photos "It's a study, but we're serious about it," Sproule said. He added for emphasis: "If not this, there will be an electric Aston Martin in the future." Aston has taken note of what Tesla has done with the brisk-driving Model S and decided that's the dynamic it wants for some of its own cars. Even though EVs don't emit the same sonorous note as a V12 – they're better than the alternative, Sproule said. "The sound of silence is much more preferable than the sound of a four-cylinder whining away under the hood of an Aston Martin," he said. Speaking of V12s, they're not going away. Aston will continue to make its own V12 engine, but will source its V8 from Mercedes-AMG (whose parent, Daimler, owns a small stake in Aston). While the V12 is sure to please the faithful, Aston admits EVs and the crossover-like DBX will rankle many. Sproule argues those are the moves that will keep Aston relevant.

Aston Martin DB10 based on V8 Vantage

If you looked at the new DB10 that Aston Martin revealed just a few days ago and thought as we did that it looked an awful lot like a reskinned Vantage, there's good reason for that. According to Automotive News, a reskinned V8 Vantage is exactly what the DB10 is. Instead of basing the limited-production spymobile on the new architecture it's developing and fitting it with the new engine it's sourcing from Mercedes-AMG, the DB10 is built around the same VH platform and V8 engine as the aging Vantage. Though it's evolved over the years, the VH platform dates back to the V12 Vanquish that launched way back in 2001. The second generation of that platform underpins the Vantage on which the DB10 is reportedly based, powered by a version of Jaguar's AJV8 engine that dates back to 1996. What is new about it is the design language that the new DB10 previews. More than any recent concept – like the DP-100 Vision Gran Turismo, CC100 Speedster or the most recent Zagato one-offs – the DB10 is said to embody the new direction in which Marek Reichman and his team plan to take the company's styling, moving away from the current theme it has employed for the past couple of decades. So while the DB10 you see here may not be packing much in the way of new technology, the subsequent models that will follow its lead hopefully will.

Aston Martin closing deal with Force India F1 team

Aston Martin is returning to the Formula One grid. Only instead of starting its own team – or even taking control of an existing one – the British automaker is reportedly on the verge of announcing a new partnership with the Force India team. According to Autosport, the deal would see the team switch names from its current national identity to Aston Martin Racing. Beyond naming rights, however, the partnership could see the two outfits partner on technical collaborations as well. The Johnnie Walker whisky brand – a longtime McLaren partner – is said to be joining as a sponsor of the newly rebranded team, which has previously featured branding from whisky brands Royal Challenge, Whyte & Mackay, and Dalmore. The current engine deal with Mercedes (which owns part of Aston Martin) is expected to stay in place. Force India isn't the only team Aston Martin is said to have evaluated. Previous reports had linked the manufacturer of luxury GT cars to Red Bull, while Williams was also said to have been under consideration for such a partnership. Ultimately, however, it appears to be cash-strapped (and strong-performing) Force India that has sealed the deal, expected to be announced in due course. If the notion of an automaker sponsoring (but not running) an F1 team strikes you as odd, it isn't without relevant precedent. Infiniti has long sponsored the Red Bull team that is powered by its corporate cousin Renault. That deal was brokered while the Japanese luxury brand was chaired by Andy Palmer, who now runs Aston Martin. Aside from considerable achievements in sports car racing, the British firm only participated in F1 for a few races in 1959 and 1960. The deal would put an end to the Force India name that has adorned the team since Indian businessman Vijay Mallya took it over late in 2007. Mallya, it should be noted, helms United Spirits Limited, which produces all those beverages mentioned previously that have sponsored Force India. The team was founded in 1991 as Jordan Grand Prix, under whose name it ran until 2005 when it switched ownership and name first to Midland and then to Spyker. Mallya sold nearly half of the team's stake to the Sahara India Pariwar conglomerate in 2011. Since taking over the team, Force India has gone from a back-marker in tenth place to a solid midfield contender routinely landing sixth in the championship standings and currently running fifth this season.