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Aston Martin considers offering new Lagonda Taraf outside of Middle East

Aston Martin officially took the wraps off its new Lagonda sedan in Dubai on Monday, revealing the luxury limousine in all its glory and revealing its nameplate as Taraf – derived from the Arabic word for "luxury" (not for some Kurdish starlet). A fitting name, since it will only be offered to select customers in the Middle East, where a large number of its '70s-era predecessors have found homes. But while the model was clearly and emphatically targeted at the Persian Gulf clientele, Aston Martin is reportedly considering offering the Lagonda Taraf in other markets as well. Both Car and Top Gear are citing Aston's new chief executive Andy Palmer on the matter from the unveiling in Dubai: "I can confirm today that we are also evaluating the opportunity to offer this Lagonda in other markets." Whether it would carry the Arabic name along with it, we don't know. Nor do we know, for that matter, if the US would be among those markets which Aston would consider selling the sedan. "We have enjoyed excellent levels of interest in the Lagonda and we are investigating possibilities for other markets besides the Middle East," said Matthew Clarke, the company's spokesman for the Americas, in correspondence with Autoblog. "However, we can't add any more or be any more specific at this very early stage." Understandable, of course, but we hope to hear good news in the near future.

Has Aston Martin abandoned plans for a Lagonda SUV?

Aston Martin may possibly (hopefully?) axe plans for a Lagonda-badged SUV, according to a new report from the blokes at Piston Heads. If this is true, it'd serve as proof that the auto gods are good, and want us to be happy. The report is based on statements made by Director of Design Marek Reichman. "We still have plans for the brand. There might be some surprises in the marque's re-establishment into the market place, but as a very unique coachbuilt experience. And that's probably what's most befitting of the brand," Reichman told PH when asked about the Lagonda SUV, which debuted way back in 2009. "That was a different time [when the Lagonda debuted]," Reichman continued. "It was [Dr. Ulrich Bez's] time. And now we're in a very, very different time, with a different plan and with a different projection of what that brand should become." Considering the spy shots we've already seen (inset), PH's conclusion that the Lagonda brand would be reborn as an ultra-exclusive sedan doesn't seem far off. As for the rumors that AM would look to Mercedes-Benz for its SUV architecture, well, it's not looking so good any more. What do you think? Should Aston Martin launch a sedan above the Rapide? What would you expect in terms of price and performance? Let us know in Comments.

How to lease an Aston Martin for $1,900 a month, but drive it for free

A sad fact of life is that we can't always get what we want, but that doesn't mean it hurts to dream. For many drivers that yearning is for an exotic sports car that rests well outside their financial grasp. Aston Martin seems to be taunting those folks now with a way that makes the company's luxury GTs seem just a little more attainable. Ally Financial is the brand's new lease partner, and one of the announced deals offers a new V12 Vantage S coupe for $1,900 a month. For that money, customers get a vehicle capable of reaching 60 miles per hour in a scant 3.7 seconds thanks to a 6.0-liter V12 making 565 horsepower and 457 pound-feet of torque with a seven-speed automated manual gearbox. Still, $1,900 a month is hardly a bargain for most people, especially for a leased vehicle that eventually needs to be turned in. In fact the deal works out to $22,800 a year or about $63 a day. Of course, getting the chance to drive a V12 Vantage S for a little while might make the money worth it. That got us thinking: how could we offset the cost of this lease? There's a company called RelayRides that's essentially Airbnb for cars. People list vehicles, set a price, and the company covers the insurance. The renter is even supposed to replace any used gas, which might be a lot with the V12 Vantage. After browsing the service, normal transportation seems to hover around $50 a day, but high-end rides can go for a lot more. We found examples like a 2014 Mercedes-Benz E-Class for $135, a 2013 Tesla Model S for $199, a 2006 Porsche 911 for $189, and a 2012 Cayman for $195. You can probably see where we are going with this: rent the Vantage to recoup some (or all) of the monthly payment. Hiring out the Aston Martin every day seems highly unlikely, and in that case you never get to drive. Instead, offer it at $190. Clearly, the coupe's not alone in this price range, and the Vantage only needs to be out of your hands for 10 days a month to repay itself. For the rest of the time, you're behind the wheel. Obviously this is not any kind of financial advice. Depending on the popularity of RelayRides in a given area, an owner might be forking over the whole month's $1,900 to Aston Martin. Explain in Comments, if you can think of any other legal ways to use the Vantage to pay back it's monthly lease.