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Aston Martin considers building DBX in Macedonia

To build the new DBX crossover, Aston Martin is preparing to expand production outside of its home in Warwickshire. It just hasn't decided where the new plant will be. But while it has narrowed its search to just a few locations, one site that was previously discounted is now reportedly back in the running: Macedonia. The former Yugoslavian republic to the north of Greece has been soliciting car companies for manufacturing projects for years. And though it doesn't currently have any final assembly plants, it does have numerous component suppliers located within its borders. According to Automotive News, the Balkan country boasts relatively low wages and an educated workforce – a hard mix to come by. Perhaps best known as the birthplace of Alexander the Great, Macedonia was initially short-listed among 18 other locations as a potential site for the new Aston plant. The British automaker initially ruled it out as it whittled its list down, but Reuters reports that the country has since come back with a more attractive proposal with greater incentives from the government, putting it back in the running. Other locations under consideration include two locations in the UK, one in the Middle East, and one here in America. The Alabama site would be conveniently located near the plant in Tuscaloosa where Mercedes builds many of its crossovers, which could be a huge advantage – especially if the DBX borrows some of its underpinnings from Daimler. The last Aston Martin built off-site was the Rapide, which was previously manufactured by Magna Steyr in Austria until 2012 when Aston moved production in-house to Gaydon. The Cygnet was also manufactured by Toyota in Japan alongside the Scion iQ on which it was closely based, but the finishing touches were put on by Aston in Gaydon until the model was discontinued. Other European automakers also operate plants in the region. The Volkswagen Group and Peugeot SA manufacture in Slovakia. Renault and Smart build their city cars in Slovenia. Mercedes and Audi run assembly plants in Hungary. And Fiat builds in Serbia and in nearby northeastern Turkey, where Hyundai, Honda, Toyota, and Renault also have plants. News Source: ReutersImage Credit: Aston Martin Plants/Manufacturing Aston Martin Crossover Luxury Performance aston martin dbx macedonia

Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Aston Martin and Mercedes-AMG formalize technical partnership

The development of a partnership between Mercedes-Benz and Aston Martin has been a long time coming. The news dates back to 2008, and over the five years since was supposed to lead to a rejuvenation of both the Maybach and Lagonda brands. That program ultimately fell apart, but the tie-in was forged afresh in July when the two automakers signed a letter of intent over a renewed partnership. And now that partnership has been formalized.
In a deal just announced, Mercedes-AMG will build a new V8 engine for Aston Martin that will power a new generation of luxury GTs for the British marque, presumably to replace the 4.7-liter V8 in the Vantage. The relationship appears to be similar to the one already in place between AMG and Pagani, only in this case, will involve Daimler taking as much as a five-percent stake in Aston Martin and an observer seat on Aston's board.
The technical partnership is also set to lead to the supply of electric and electronic systems, and could incorporate "additional areas of cooperation in the future." Whether that will include a fresh attempt at reviving Lagonda remains to be seen, as does the future of Aston's long-serving, Ford-based 6.0-liter V12 engine. But for now you can read the full announcement below.